Graeme Stiles
Founder/Managing Director

Graeme has 10 years experience in Search Marketing across a number of industries. He spent time in the online gaming sector learning the ins and outs of competitive search marketing before moving into the digital agency space. He held the position of Group Head of Organic Search at Quirk (Mirum) for a number of years before starting Algorithm Agency in early 2016.
Simon LLoyd
Chief Commercial Officer

Simon is a true digital veteran, after learning his craft in the digital trenches in the UK. Simon first started in the music industry, building databases and some of the first websites for major bands. Since then he has worked in the travel, retail, e-commerce and finance verticals on the client side. He then moved to South Africa 5 years ago and has held Senior / Director positions both in the UK and at South African digital agencies.
Ashley Watts
Chief Operations Officer

Ashley is born digital, starting his career in Hospitality, then moving into WPP for over 5 years and then moved across to the Dentsu Aegis Network where he headed up the Isobar agency across JHB and CPT. Ashley’s never-failing energy and determination ensures that pretty much everything flows smoothly for each and every agency he’s involved in.
Derik Nieman
Group Data Director

Derik Nieman is Director of Data. Driving product development in the data automation, analytics & the integrated reporting space. Highly skilled in SQL, Python, Javascript and front-end coding. He has the rare ability to extract insights and communicate them in a meaningful visual language.
Sarah Lake
Client Service Lead

Sarah has 15 years client service experience in a full service agency environment. She believes that client service is not merely email pushing and brief taking, but partnering with clients to build great relationships based on smart, strategic thinking and action – all aimed at client business growth.
Ntokozo Dlamini
SEO Team Lead

Ntokozo is an SEO team lead with an engineering background. Well equipped with analytic and problem solving skills. Ntokozo is a really fast learner who enjoys new challenges he faces every day working as an SEO specialist. This man has a bright future.
Peter Jooste
Head of SEO

Peter has been in the digital industry for 8 years. His interest in search optimisation was born in the online gaming sector where he discovered competitive SEO and PPC. After taking up various agency positions he moved in-house to become digital marketing manager at a pharmaceutical software company, developing and managing digital campaigns and marketing strategies. Peter joined Algorithm in 2018.
Solomon Tshielo
Mid-Level SEO Specialist

Born digital Mid-level SEO specialist with a self-taught web development background working on HTML, CSS and JavaScript. I am passionate about digital marketing and the performance of businesses online. He has SEO experience working with WordPress and Magento websites in different industries such as finance, banking, construction, mining, e-commerce, and retail.
He joined Algorithm Agency in 2018 and aims to become a digital consultant and to learn and grow with the company.
Khethinkosi Mthimkhulu
Junior SEO Specialist

Khethinkosi is a entry-level SEO specialist/intern. She has a background in Sales and Customer service and is excited to become be part of the SEO world. Khethinkosi is self-driven and is always ready to learn and improve her skills and knowledge. She is passionate about client satisfaction and aims to provide the best possible service at all times.
Tebogo Motha
SEO Intern

Tebogo is an entry-level SEO intern and specialist with an interest in all-things-digital. With a passion for search, Tebogo seeks to grow and acquire what it takes in the world of Performance Marketing, as well as to cement & further his expertise in Search Engine Optimization from industry leaders at Algorithm Agency
Jamie-Leigh Barnett
Client Service Lead

Jamie-Leigh has been in the digital industry since 2013 with primary focus on Client Service & Account Management. Jamie-Leigh is always looking to learn new things in the industry and enjoys working closely with all her clients.
On a daily basis Jamie-Leigh deals with interactions on business levels for operational management, client management, project management, team and client support, and production, as well as driving new business. This is a position that requires dedication, smart work and drive, all of which Jamie strives for.
Imogen Rossam
Content & Copywriting

Imogen is a dedicated freelance mom and family always comes first. She started in the traditional creative based space and slowly moved into the Digital space which is where her heart now lies. She has always been passionate about writing brand copy that makes a reader happy, but at the same time keeping it functional and useful.
Tuis Nkanyane
SEO Intern

Tuis is an entry level Seo content specialist/intern. He is proactive professional who specializes in the coordination of various activities from research, production, content writing and editing. Tuis is thrilled to be a part of Algorithm Agency and looks forward to learning more about the performance marketing industry and adding Seo to his expertise.
Arnold Sibanda
SEO Specialist

Arnold is a Search Engine Marketer with 9 years experience with a back ground in Advertising and Marketing. He is an accomplished digital marketer plugged in with emerging trends, latest tools and ever evolving best practice and strategies in Search Marketing, Conversion Rate Optimisation, UX Design, Blogging and Content Marketing.
Amanda Sono
SEO Specialist

Amanda is an SEO specialist with many years of experience. Not only does she deliver exceptional results for clients, but she has plenty of published work touching on SEO-related topics. She has a background in gambling and has also worked with some of the leading newspapers in South Africa.
Lindokuhle Magasela
Client Service Lead

Lindokuhle has 6 years of client service experience in a top to end global agency environment. For Lindokuhle, client service is about building a relationship with clients and establishing a fifth seat role, where clients can trust her expert opinion and advice on how to improve their current efforts and growth.
Paula Antonie
Operations Assistant

Paula comes from a creative and technical background, starting off in the radio industry and then moving into a sales and account management role. With 5 years experience as a seafarer, Paula is eager to stay on solid ground with Algorithm navigating towards a bright future.
Your Name Here
Work @ Algorithm

Want to work in the leading performance marketing agency in South Africa? Drop us an email with your C.V and why you want to work at Algorithm.
Proven Results
Our process works, we have case studies across multiple industries showing the growth and ROI delivered to clients.
SEO Expertise
Proprietary Tools
We have developed inhouse software to power our SEO campaigns.
Industry Leaders
A proven Process
Our proven SEO process delivers results and ROI.
Experienced Team
Meet our SEO Specialists
Algorithm has the largest team of dedicated SEO specislists in South Africa
Data Led
Quant Partnership
Algorithm has partnered with sister agency Quant Marketing a data, analytics and insights business to further enhance our SEO offering.