Graeme Stiles
Founder/Managing Director
Graeme has 10 years experience in Search Marketing across a number of industries. He spent time in the online gaming sector learning the ins and outs of competitive search marketing before moving into the digital agency space. He held the position of Group Head of Organic Search at Quirk (Mirum) for a number of years before starting Algorithm Agency in early 2016.
Simon LLoyd
Chief Commercial Officer
Simon is a true digital veteran, after learning his craft in the digital trenches in the UK. Simon first started in the music industry, building databases and some of the first websites for major bands. Since then he has worked in the travel, retail, e-commerce and finance verticals on the client side. He then moved to South Africa 5 years ago and has held Senior / Director positions both in the UK and at South African digital agencies.
Ashley Watts
Chief Operating Officer
Ashley is born digital, starting his career in Hospitality, then moving into WPP for over 5 years and then moved across to the Dentsu Aegis Network where he headed up the Isobar agency across JHB and CPT. Ashley’s never-failing energy and determination ensures that pretty much everything flows smoothly for each and every agency he’s involved in.
Derik Nieman
Group Data Director
Derik Nieman is Director of Data. Driving product development in the data automation, analytics & the integrated reporting space. Highly skilled in SQL, Python, Javascript and front-end coding. He has the rare ability to extract insights and communicate them in a meaningful visual language.
Lindsay Benn
Business Unit Director
Lindsay has been in the digital industry since 2014 and is primarily experienced in client service and operations – she started within traffic and worked herself up year on year and now is the Business Unit Director within Algorithm.
Lindsay believes there is never a job too small and is always dedicated to helping her team and clients to succeed and reach their vision.
Sarah Lake
Client Service Lead
Sarah has 15 years client service experience in a full service agency environment. She believes that client service is not merely email pushing and brief taking, but partnering with clients to build great relationships based on smart, strategic thinking and action – all aimed at client business growth.
Ntokozo Dlamini
SEO Team Lead
Ntokozo is an SEO team lead with an engineering background. Well equipped with analytic and problem solving skills. Ntokozo is a really fast learner who enjoys new challenges he faces every day working as an SEO specialist. This man has a bright future.
Kevin Machimana
SEO Specialist
Kevin is a Mid Level SEO Specialist with an IT background, he obtained his BTech degree in marketing and has completed his BCom Honours degree. He is passionate about everything digital marketing.
Peter Jooste
SEO Team Lead
Peter has been in the digital industry for 8 years. His interest in search optimisation was born in the online gaming sector where he discovered competitive SEO and PPC. After taking up various agency positions he moved in-house to become digital marketing manager at a pharmaceutical software company, developing and managing digital campaigns and marketing strategies. Peter joined Algorithm in 2018.
Solomon Tshielo
SEO Specialist
Solomon is junior level SEO specialist/intern with a web development background working with HTML, CSS and JavaScript. He is passionate about digital marketing and the performance of businesses online. He joined Algorithm Agency in 2018 and aims to become a digital consultant and to learn and grow with the company.
Tshepo Maloa
SEO Specialist
Tshepo is junior level SEO specialist/intern. A voracious learner and marketing enthusiast who enjoys discovering & understanding the things that make people tick. Tshepo is still fairly new to the Algorithm Team and the world of SEO, and is looking forward to learning and delivering great results for Algorithm clients.
Nigel Hakta
Data Specialist
Nigel is a junior level Data Analyst with a web and app development background. He is quickly developing in SQL, Python, Javascript and front-end coding. Nigel loves transforming raw data into useful information that informs business decision making.
Awongiwe Ntaote
Data Specialist
Awongiwe is a Paid Media & Data Specialist, who has completed a B.Com Degree in Digital Marketing. She is passionate about digital marketing. She is looking forward to growing and gaining more knowledge in this industry. She is quickly developing in SQL, Python, Javascript and front-end coding. Awongiwe loves transforming raw data into useful information that informs business decision making.
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Proven Results
Our process works, we have case studies across multiple industries showing the growth and ROI delivered to clients.
SEO Expertise
Proprietary Tools
We have developed inhouse software to power our SEO campaigns.
Industry Leaders
A proven Process
Our proven SEO process delivers results and ROI.
Experienced Team
Meet our SEO Specialists
Algorithm has the largest team of dedicated SEO specislists in South Africa
Data Led
Quant Partnership
Algorithm has partnered with sister agency Quant Marketing a data, analytics and insights business to further enhance our SEO offering.