Unlock the Full Potential of Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics. GA4 gives a better understanding of user interactions and website or app performance. Regardless of … Read More
Google Analytics 4 is the latest version of Google Analytics. GA4 gives a better understanding of user interactions and website or app performance. Regardless of … Read More
Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings.
In the fast-paced digital landscape, the relationship between paid advertising and search engine optimisation (SEO) is crucial for the success of any business. In many … Read More
The importance of the homepage on eCommerce sites cannot be overstated. For the vast majority of sites, no matter how large the product inventory, the … Read More
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan … Read More
Sometimes stating the obvious is a very useful exercise to help provide us all with a much-needed reality check. When we expend our energy on … Read More
Most businesses spend their marketing budget on generating leads or revenue. When it comes to lead generation campaigns, the objective is very clear, getting the … Read More
As digital marketers, we rely on the web analytics data we collect to inform our strategies, measure the success of what we do, and identify … Read More
What is Digital Performance Marketing? Why should a business owner care? In this FREE e-Book, we try and keep things at a high level, so … Read More
The homepage of any eCommerce site will always be one of the most important pages on your website. It’s like the front cover of your … Read More