The Performance Marketing Ecosystem is our unique methodology to help ensure that a brand has a comprehensive handle on all of its digital marketing efforts. We do this using a combination of software, and digital search experts. Helping you drive more digital revenue by getting all the fundamentals in place. Here's a comprehensive rundown of [...]
In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. Considering the number of channels now available to market we suspect this percentage will continue to increase. Content Creation & Design Search Engine Optimisation Data & Analytics Google Advertising Facebook [...]
Building a website, small medium or large is a long and hard task. And let’s face it, once done we don’t very often look back and optimise the content that we spent 1,000s of hours creating. We ignore this vital aspect of digital marketing because it’s overwhelming. The tragedy is that on-site content optmisation is one of [...]
As of June 2018, all Cryptocurrency ads will be banned on the Google Adwords platform. Google's ad policy has been updated to reflect the following: “In addition, ads for the following will no longer be allowed to serve: Binary options and synonymous products Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, [...]
Google Confirms March 2018 Algorithm Update Earlier this week Google announced that there had been an update to their ranking algorithm. This is unusual as Google does not usually share information around updates to the core algorithm. They further stated that they carry out updates like this several times a year and that it did [...]
Think long and hard before signing an SEO service provider contract As a business owner or marketing manager in South Africa, it is often hard to decide on an SEO service provider. We previously wrote a post giving some guidance on how to chose the right SEO agency But how do you know for certain [...]
When should you as a business owner or marketing manager involve SEO in your marketing efforts? This may seem like a simple question but there is often a lot of confusion around where SEO should fit into the marketing process. There are a couple of instances where SEO involvement is vital and can actually save [...]
We all want proof instead of theories and results rather than cheap talk. At the end of the day, as a marketing manager or business owner, you want a return on investment from your marketing spend. This is where performance marketing comes into play. This style of marketing has drastically changed the way we advertise and with [...]
3 misconceptions about why South African businesses can't be digital in 2017 Over the last 10 years the digital world has transformed how we do business across the globe. Customers expect an online presence and having a highly functioning website and digital presence is often the difference between success and failure. With that said, there [...]
SEO; also known as Search Engine Optimisation is a word that you can’t stop hearing about when it comes to online business. Search engine optimisation is an investment, a necessity rather than extra expenditure and when implemented correctly, it is the largest driver in web traffic and revenue for business around the world. Now more [...]
