A key component to a marketer's arsenal is the ability to measure the success if their campaigns and marketing activities and optimise accordingly. Tools such as Google Analytics provide important insight to traffic driving activities, but by default might not give you the level of detail required to prove exactly what is and isn't working. [...]
Ecommerce has always been a competitive landscape. There are many factors to consider and optimise for. From what platform to chose to logistics and warehousing. One of the most important aspects to consider is how to drive visitors to your online store. There are numerous strategies and tactics for doing this and these have been [...]
By now there is no denying the impact that COVID 19 will have on South Africa and the World. We are all looking to the safety of our families, friends, staff and colleagues and trying to ensure we navigate through this period with as little long term impact to our lives and businesses as possible. [...]
In May 2019, Algorithm hosted a thought leadership workshop with some of our very own clients as well as some industry experts. We questioned if they were all sure that they are squeezing the most out of their digital marketing efforts. The event kicked off with our Director of Operations, Ashley Watts who ran through [...]
We have been asked numerous times over the years by clients to look at their attribution data, with the view of coming up with 1) some meaningful data insights 2) a killer strategy that will transform the clients marketing approach and revenue performance Every time we have tried, we ended up in the same position. [...]
This year Algorithm turns three, and over the course of the last few years has grown from a team of two to a small agency of 15. During this time our approach to SEO has been refined and improved. x In previous agencies more technical and specialist driven service lines (like SEO) have been hard [...]
Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different data sources. This helps break down and simplify data into a visual report or dashboard. This tool also provides business intelligence capabilities, where data can be transformed and manipulated. Visual [...]
A slow website is like being stuck in traffic. You can easily get impatient if nothing is happening and quickly look to your left or right to switch routes. When it comes to websites, that’s how users switch once yours is slow, especially if they’re using a mobile device. According to Southern (2019), ”fifty-four percent [...]
Data is powerful. The ability to measure every element in the digital space has given marketers more leverage in career-related discussions than ever before - after all, you can easily show the value you bring. But this very same data can also be a curse. The ability to measure everything has given rise to an [...]
What is an XML Sitemap? An XML sitemap (also known as an Extensible Markup Language Sitemap) is a file in simple text format that details all the URLs on a specific website. It includes information on each specific URL, including the importance of the page, when it was last updated and how frequently it is updated [...]
