Why social media content should live on-site not just on Facebook & Instagram Brands and agencies spend countless hours creating beautifully crafted social media posts (some not so beautiful) for Facebook & Instagram, but are missing a vital component of digital marketing in the process. Largely the process adopted by brands and agencies is as [...]
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So far Algorithm has created 10 blog entries.
Does your SEO strategy meet the needs of artificial intelligence bots? SEO specialists should always be reading and learning to know how to effectively plan for algorithm updates. When you search for something using the Google search engine, the results displayed will consider 3 main factors; Your location Your search history And what other [...]
GDPR :: What South African companies should know? GDPR (also known as the General Data Protection Regulation) is a new European framework for data protection laws. It gives people greater protection and rights and control over how data is being used. The new European framework is set to go into effect on May 25th, 2018 [...]
Facebook Custom & Look-a-Like Audiences, put simply They Say “We need a more targeted approach to our paid social, using custom and look-a-like audiences” What on earth are they on about? Let's get Straight To The Point... They Mean You have the ability in Facebook to load a file of customers or enquirers. Normally a [...]
Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? Because it gives them a degree of certainty and that in-turn gives the possibility to plan revenue and resources. To some extent this makes sense for creative work where the [...]
Describing performance marketing is hard. Why? Because we "digital folk" are generally terrible at explaining things in everyday language. We struggled to find a good definition for performance marketing anywhere on the web, even the large global agencies are guilty of diving into three letter acronyms and fuzziness. We thought that we would have a go [...]
We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and do we stop to make sure that they make sense? The pitch is the most alien way of deciding who to date? Not only do you invite 10 unsuspecting individuals [...]
There's a global frenzy surrounding Artificial Intelligence. How real is the threat that Digital Marketeers are soon to be replaced by AI? The 4th industrial revolution has been discussed widely over recent months and there’s real tangible fear that jobs will be replaced by AI and in large volumes. Marketing is becoming more personalised in [...]
Conversion Rate Optimisation (“CRO”) is a huge part of the diet of work for digital agencies in Europe and the United States and the discipline is still growing fast. Yet in South Africa if you say CRO, people say "CRO what?". So, what is CRO? Put simply, it is a process of testing versions of [...]