May 2017

CRO The Sleeping Giant of Digital Performance

2019-02-08T14:53:29+00:00

Conversion Rate Optimisation (“CRO”) is a huge part of the diet of work for digital agencies in Europe and the United States and the discipline is still growing fast. Yet in South Africa if you say CRO, people say "CRO what?". So, what is CRO? Put simply, it is a process of testing versions of [...]

CRO The Sleeping Giant of Digital Performance2019-02-08T14:53:29+00:00