March 2019

Digital Performance Methodology Unpacked

2019-03-20T13:08:54+00:00

The Performance Marketing Ecosystem is our unique methodology to help ensure that a brand has a comprehensive handle on all of its digital marketing efforts. We do this using a combination of software, and digital search experts. Helping you drive more digital revenue by getting all the fundamentals in place. Here's a comprehensive rundown of [...]

Digital Performance Methodology Unpacked2019-03-20T13:08:54+00:00

You are wasting your Marketing Budget, here’s why

2019-03-12T06:31:39+00:00

In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. Considering the number of channels now available to market we suspect this percentage will continue to increase. Content Creation & Design Search Engine Optimisation Data & Analytics Google Advertising Facebook [...]

You are wasting your Marketing Budget, here’s why2019-03-12T06:31:39+00:00

May 2018

GDPR :: What South African companies should know?

2019-02-08T14:02:55+00:00

GDPR :: What South African companies should know? GDPR (also known as the General Data Protection Regulation) is a new European framework for data protection laws. It gives people greater protection and rights and control over how data is being used. The new European framework is set to go into effect on May 25th, 2018 [...]

GDPR :: What South African companies should know?2019-02-08T14:02:55+00:00

April 2018

Integrated Digital Marketing Strategy v Marketing Campaigns

2019-02-08T14:07:05+00:00

Integrated Digital Marketing Strategy v Marketing Campaigns Throwing a stone into an empty corridor comes to mind when you hear the words “let’s just do some marketing campaigns”.  Like any marketing, unless informed and tracked how can you rate the success? Without it, your efforts are just RAMS (random acts of marketing). So why is [...]

Integrated Digital Marketing Strategy v Marketing Campaigns2019-02-08T14:07:05+00:00

The Reformed Art of “Client Service” in a Digital Agency

2019-02-08T14:09:24+00:00

The Reformed Art of “Client Service” in a Digital Agency The reality is that we used to live in a world where clients just wanted digital, they were not sure what it was, but everyone had it, so they wanted it too. Today, we sit in a very different space, where our clients know the [...]

The Reformed Art of “Client Service” in a Digital Agency2019-02-08T14:09:24+00:00

July 2017

Performance marketing retainers make no sense

2019-02-08T14:37:37+00:00

Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? Because it gives them a degree of certainty and that in-turn gives the possibility to plan revenue and resources. To some extent this makes sense for creative work where the [...]

Performance marketing retainers make no sense2019-02-08T14:37:37+00:00

June 2017

Pitches – Winning or Losing?

2019-02-08T14:40:33+00:00

We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and do we stop to make sure that they make sense? The pitch is the most alien way of deciding who to date? Not only do you invite 10 unsuspecting individuals [...]

Pitches – Winning or Losing?2019-02-08T14:40:33+00:00

The death of the Digital Marketeer?

2019-02-08T14:42:38+00:00

There's a global frenzy surrounding Artificial Intelligence. How real is the threat that Digital Marketeers are soon to be replaced by AI? The 4th industrial revolution has been discussed widely over recent months and there’s real tangible fear that jobs will be replaced by AI and in large volumes. Marketing is becoming more personalised in [...]

The death of the Digital Marketeer?2019-02-08T14:42:38+00:00

May 2017

Scared of digital marketing? We unpack why you shouldn’t be.

2019-02-08T14:51:15+00:00

3 misconceptions about why South African businesses can't be digital in 2017 Over the last 10 years the digital world has transformed how we do business across the globe. Customers expect an online presence and having a highly functioning website and digital presence is often the difference between success and failure. With that said, there [...]

Scared of digital marketing? We unpack why you shouldn’t be.2019-02-08T14:51:15+00:00