SEO; also known as Search Engine Optimisation is a word that you can’t stop hearing about when it comes to online business.
Search engine optimisation is an investment, a necessity rather than extra expenditure and when implemented correctly, it is the largest driver in web traffic and revenue for business around the world.
Now more than ever with every reputable company investing in SEO to build their brand, its time to jump on the bandwagon. So why do you need SEO in 2017?
- SEO provides business and brand integrity
Trust is a key factor in sales and by ranking highly on search engines such as Google and other search engine platforms, it shows potential consumers that your high standing equates to reliability and relevance. The online space is becoming increasingly crowded in South Africa and it is vital that your business stands out.
- High Traffic Flow
SEO can be responsible for over 70% of your websites traffic. Like a domino effect, once the traffic starts and your search engine ranking goes up, your website will gain ongoing exposure ensuring an increase in potential customers and revenue over the long term.
- Increase In Sales
By far the most important metric you should monitor in any SEO campaign. Combining SEO with other marketing strategies such as conversion rate optimisation can attract potential customers to your website and turn them into sales for your business.
- Directing Leads To Your Website
If people can’t find you, your website is a waste of both time and money. SEO gives you the ability to ensure potential customers find and take notice of the business you worked so hard to bring online. Your website is like a super car, you have invested a lot of money and it looks great (hopefully), however if you don’t optimise the site through SEO, it’s like running your super car with a faulty engine. SEO Accelerated is our approach to ensure your super car is “ready to race”.
- Quality & Quantity
The old saying “You get what you pay for” rings just as true for choosing the right SEO firm. As stated previously, SEO is an investment and if you’re looking for a high return, you’ll want a high-quality SEO firm to deliver results. It is imperative to work with a reputable firm, as they will ensure that your website is targeted to the right audience, bringing in a flow of relevant visitors and resulting in a higher return. Take a look at our guide to finding a reputable SEO Agency in South Africa
- SEO vs. SEO-Friendly CMS
There is a difference between a good SEO CMS and a great one. Simply using a “SEO-friendly CMS” may help but it may not get the results you’re looking for. By integrating SEO into your website properly, it can make all the difference.
- Keeping Tabs On Competition
A good SEO Agency will be able to analyse and identify your top competitors, keywords, and their strategies, which in turn gives you an idea of what you’re up against and how you can improve your ranking. They will also be able to give you detailed insights into how well you are doing in your vertical and where to focus your SEO effort.
- You Pass Go, You Collect Your R200.
Remember the game Monopoly? Well, look at your SEO investment in the same way. If you make strategic choices such as obtaining a quality SEO agency who are sticklers for getting the job done right; over-time every Rand you put into your SEO campaign will come back to you, making it cost effective in the long run with a respectable ROI.
- 24-Hour Power Consultants
The better SEO companies run on 24-hour power; 7 days a week and this is what you pay them for. They remain up-to-date with technical evaluations including site errors, sitemaps, page speed and meta elements to ensure that your website is running 100%. They deal with content analysis and issues related to poor ranking content, missing pages and duplicate content problems as well as off-page analysis to help ensure a reputable online presence. Furthermore, they are masters of optimising on-page and off-page content to ensure success.
- SEO Beats PPC
PPC advertising, also known as “pay-per-click” such as Google Adwords may be effective but it isn’t enough to build substantial longevity. Cost per click prices continue to rise meaning your cost per lead is becoming more expensive from PPC. SEO has been proven time and time again to bring in higher profit margins. When looking to boost traffic on your site, SEO wins.
With the whole world now digital, a sturdy SEO strategy is an essential part of any successful business in 2017.
Remember, there are no shortcuts or quick fixes to the high road. SEO may be a long-term commitment but if done correctly will always produce monetary gain.
Graeme's focus is now on process optimisation and systems creation in the performance marketing space.