So what are you waiting for? Conversion Rate Testing should be an “always on strategy”, not a mystical tactic that is never actually deployed. It is single handedly the most important discipline to increase your digital ROI. Contact us today if you wish to find out more.
Put simply, CRO is a process of testing versions of ads and/or web pages against each other – at the same time, to see which one performs the best. This is also often referred to as “split testing” or “multi-variant testing”.
But, CRO goes way beyond just testing – it’s a method, a scientific process and a way of thinking. It mixes both performance marketing thinkers (people who drive traffic) with user experience thinkers (people who try to understand the customer experience of using a page or interface).