In January 2019 Algorithm agency launched Quant marketing. Algorithm has been increasingly relying on proprietary tools developed internally to drive success in client campaigns. These tools pull data and insights from multiple sources and have given Algorithm the edge in delivering results to clients. Further to this we have seen a big need from clients to have a clear data and insights strategy for their business.
This side of the business is growing as increasingly clients and agencies realise the power of the data at their disposal, and Quant is the answer to this need from our clients. We don’t talk about “Big Data” in fact we dislike the term, Algorithm and Quant look at data at an insights level, what are the small simple wins we can uncover that will drive big returns for clients?
“It is because of the growth and value found in the data layer of our client campaigns that we have decided to expand this side of the agency, we believe that a strong data led foundation combined with insights that drive informed decisions are key to future success in the digital performance marketing space.
We felt strongly that this part of the business is so critical to the future that we felt it needed its own identity and as such Quant Marketing was born.
Quant marketing is the data analysis and business inteligence layer to all of Algortithms work. All of our internal tools are developed inhouse by the Quant team. All client reports and data insights work carry the “powered by Quant” logo. This indicates that the Quant data and businesss analyst team have added their insights and skillset to the campaign work driven by the Algorithm team.
In summary the business objective of Quant is as follows:
Business owners, marketers and agencies all have too many things to do and therefore we become average at everything. We should be great at the things that work and fix the things that don’t work. We aim to cut through the noise and provide people with direction that adds to the bottom line of their marketing or business strategy.