Industry Leading Search Engine Optimisation.



Algorithm has an SEO team with over 15 years SEO experience.

Find Out More

Paid Media

Paid Search & Paid Media Experts

Paid Media

Digital Performance Marketing

We have an experienced team who have worked on both consumer and B2B campaigns.

Find Out More

Data & Analytics

Data & Reporting Experts

Data & Analytics

Performance Marketing

The right strategic decisions require the right data and reliable data.

Find Out More


Digital Consulting & Transformation


Digital Marketing AI

We can help you navigate the word of Digital Perfromance Marketing.

Find Out More


Conversion Rate Optimisation


Digital Marketing Scope

Maximise leads and reduce your media budget.

Find Out More


Digital Strategy


Make sure your business has a digital strategy to win the online race.

Find Out More


Digital Performance Marketing

Leading Performance Marketing

We are a collection of technical experts who have come together in a niche digital marketing agency, who specialise in performance marketing and search data to drive decisions that will deliver more return for your digital investment.

With a detailed understanding of how audiences research, find, consume and purchase products & services online our approach to digital performance marketing will drive your business to the next level.

Fear Digital Marketing

Performance Marketing Approach

We focus on three areas of digital to ensure that we remain the experts and never become the “jack of all trades”. Our expertise lies in a deep understanding of performance marketing and in specific the following areas:

Search Engine Optimisation
Web Analytics & Data Insights
Paid Media Strategy & Optimisation

Digital Marketing AI

Algorithm Foundations

Our approach is firmly rooted in a performance marketing methodology that ensures that we align to the fundamental things that will help shift your needle of success and so we don’t get distracted by tactical changes and campaigns that don’t serve the long-term benefit of your brand or service:

We call this the Algorithm Digital Foundations and through this comprehensive approach we strive to be the best performance marketing company in South Africa.


Algorithm Agency offers digital consulting and specialises in Search Engine marketing. Our team of specialists are all thought leaders in the South African digital marketing landscape. Algorithm takes its name from the core principle that drives all search marketing. In today’s world almost everything we interact with online has an algorithm at its core. We take this to heart and endeavour to understand all these various aspects, join the dots and provide you with a partner that understands the online marketing landscape.

Algorithm Agency works with agencies, SME’s and big business. We work behind the scenes and partner with your team to offer insight, specialist work and training where needed. All our work can be white labeled and is delivered with pride and an underlying need to drive results.

We strongly believe that it is only through providing ongoing and long term value that we can truly succeed. We aim to develop long term partnerships with our clients and to become their first point of contact for all things digital and Search Marketing related.

Measurement and analysis are a key cornerstone of our philosophy and all our work is data driven. True results cannot be gained without a complete picture. We believe in using all the analytics and data at our disposal to clear the fog of war and provide winning strategies for our clients. Likewise reporting after the work is done is vitally important. All our work is reported on in detail, giving clients piece of mind on their campaigns performance.

Google Adwords & Paid Media Like SEO, search engine marketing, or SEM, is a collection of digital features designed to promote your business, its ‘visibility’ and positioning on the search engines through platforms like Google Adwords.

Unlike SEO, which utilises purely organic methods of online enhancement, Paid Media operates using paid search methods.

Paid Media can very often prove to be effective in online business promotion and digital marketing endeavors, and can garner results and a visible return on investment almost immediately.


  • Digital Marketing AI

Artificial Intelligence’s Impact on your SEO Strategy

June 22nd, 2018|Comments Off on Artificial Intelligence’s Impact on your SEO Strategy

Artificial Intelligence’s Impact on your SEO Strategy Does your SEO strategy meet the needs of artificial intelligence bots? SEO specialists should always be reading and learning to know how to effectively plan for algorithm updates. [...]

Google Confirms March 2018 Algorithm Update

March 26th, 2018|Comments Off on Google Confirms March 2018 Algorithm Update

Google Confirms March 2018 Algorithm Update Earlier this week Google announced that there had been an update to their ranking algorithm. This is unusual as Google does not usually share information around updates to the [...]

  • SEO Agency Contracts

Avoid SEO Failure – Check your Agency

July 9th, 2017|Comments Off on Avoid SEO Failure – Check your Agency

Think long and hard before signing an SEO service provider contract As a business owner or marketing manager in South Africa, it is often hard to decide on an SEO service provider. We previously wrote [...]

  • SEO-cards

When and how to play your SEO card

May 31st, 2017|Comments Off on When and how to play your SEO card

When should you as a business owner or marketing manager involve SEO in your marketing efforts? This may seem like a simple question but there is often a lot of confusion around where SEO should [...]

  • 10 Reasons SEO

10 Reasons why South African companies need SEO in 2018

May 15th, 2017|394 Comments

SEO; also known as Search Engine Optimisation is a word that you can’t stop hearing about when it comes to online business. Search engine optimisation is an investment, a necessity rather than extra expenditure and [...]

CRO The Sleeping Giant of Digital Performance

May 11th, 2017|134 Comments

Conversion Rate Optimisation (“CRO”) is a huge part of the diet of work for digital agencies in Europe and the United States and the discipline is still growing fast. Yet in South Africa if you [...]