Privacy Policy

Our website address is:

What This Policy Covers

This policy covers data collection, protection of personal information and use relating to individuals who visit ALGORITHM AGENCY’s website, It does not cover data collection or use related to sites linked to from this site.

Policy Summary

We respect the privacy of users of our website and recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy notice contains important information about how we use your personal information.

What information do we collect?

Visitors to this site may be asked to provide information about themselves in order for us to fulfill their requests. For instance, our Contact Us area may ask for personal information including name, email address, and inquiry.

This type of volunteered information will be used for the purpose for which it was supplied and may be shared with, or directly collected by, third-party service providers working on our behalf to accomplish this purpose. Examples of the information that we may gather about you when you use this site include:

  • Name
  • Address
  • Telephone number
  • Email address
  • IP address (a unique identifier for your computer or other device)
  • Mobile device ID
  • Such other personal information provided by you when using or contacting us via the website (which may include sensitive personal information such as ethnic origin).

We will use your personal information in the following ways. We are also required by law in some markets to state a “legal basis for processing”, i.e. to tell you on what grounds we are allowed to use your information, and this is set out below:

How we will use your personal information

  • To provide you with information and materials that you have requested e.g. via our “Contact” section;
  • To send you information and materials which we determine would be of interest or relevant to you such as new business information, whitepapers, newsletters, bulletins etc.;
  • To respond to specific queries you may raise regarding ALGORITHM AGENCY and its various operating companies and brands;
  • To provide you with better ways of accessing information from this website;
  • To process and consider your queries and requests such as those submitted via or pursuant to the “Contact” and “Careers” section, such as job applications;
  • To allow you to submit information to our new business teams;
  • To process your registration for events, seminars, conferences, and meetings.

Our legal basis for processing

  • Consent – we only use your personal information for this purpose if you have asked us to do so.  You can withdraw your consent at any time.
  • Our legitimate interests – we use your business-related contact information such as your work email address to communicate such information to you.
  • Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
  •   Our legitimate interests – we use your personal information to help us to deliver the best online experience to you and other website users.
  • Our legitimate interests – we use your personal information to assess the information you have submitted to us and to communicate and respond accordingly.  For example, if you submit a job application, we will need to keep you updated throughout the application process.
  •   Our legitimate interests – we only use your personal information to assess the information submitted for new business purposes. Our legitimate interests – we use your information to book you on to the requested event and to send confirmation to event organizers.

Do we pass your information to third parties?

Personal data volunteered by visitors at this site may be shared with other ALGORITHM AGENCY companies. All volunteered personal data will be stored for a period of time dictated by the purpose for which it was offered and protected by security commensurate to the data’s level of sensitivity.

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may also share your personal information with third parties where required for processing. For example, when applying for a job through our website, we may work with third-party suppliers in some countries to help us manage the application process.

We may disclose personal information to third parties when we reasonably believe we are required or permitted by law (such as third parties who provide services on our behalf), and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to fraud. We will always take steps to require such third parties to keep your personal information confidential.

Where do we send your information?

We are a global company and therefore we may transfer your personal information to countries around the world. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards to ensure your information is protected.

Your contact information

As you request pages on this site, your browser will send standardized information, enabling our servers to supply you with the content you requested. This information will include:

  • Information about your browser and computer operating system. We may see that we received a request from a “Mozilla/5.0” browser from a machine running “Linux”.
  • The URL of the content you requested. We will record the specific name of all content requested from this site, e.g.
  • Search Terms. We may record both search terms that you enter as you search this site as well as search terms entered into search engines which may have lead you this site.
  • IP address. When a request is made we store the IP address of the computer making the request. Though your IP address does not identify you specifically, it may provide further insights such as approximate geo location, internet service provider, and/or connection speed.
  • Date/Time. When a request is made for content on, we record the date and time of such request.
  • Referring information. Depending on how you arrived at may see the URL of the page you were on prior to arriving at,
  • Other information. Your browser may pass other standard “header” information to ALGORITHM AGENCY as part of its request for content.


A cookie is a set of text in the form of a name and a value, e.g. zip=90210. Websites use cookies by requesting that a browser store (set) the cookie and resend the same cookie to the same site on subsequent visits. By the browser “remembering” this information and sending it with subsequent requests, it avoids the site having to re-ask visitors for previously provided information.

For instance, upon asking for a visitor’s zip code, a website may send a signal to the visitor’s browser requesting that the visitor’s zip code be stored in a cookie and re-sent to the site on subsequent requests so that content may be tailored to the specific locale without needing to ask a second time. 

If you leave a comment on our site you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

How long do we keep your information?

We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy notice, and for as long as we are required to keep it by law.


We take appropriate technical and organizational measures to ensure the security of your personal information. To prevent unauthorized, access, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical and electronic procedures to safeguard and secure information collected via this website.

Precautionary Warning

Please note that no data transmission over the internet is 100% secure. As a result, we cannot guarantee the security of the information that you transmit via our online services. Please note that we reserve the right to access and/or disclose the visitor’s information discussed herein (including personal information) as required by courts and/or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment or other violations of law or our Site Terms and Conditions of Use or policies.

Children’s Privacy

Protecting the privacy of the young (i.e. children under the age of 13) is especially important. For that reason, we never collect or maintain information at our site from those we actually know are under 13, and no part of our site is structured to attract anyone under 13. Where a child has provided us with personal information, we ask that a parent or guardian of the child contact us at if they would like the information submitted by a child deleted from our records. We will use all reasonable efforts to delete such information from our records.

Your Rights

In certain markets (such as the EEA), you may be entitled to ask:

  • for a copy of the personal information we hold about you, and details about how we are processing your personal information;
  • to have any inaccuracies in your personal information corrected;
  • if we are processing your personal information by automated means and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
  • to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).

Please see if you would like to exercise any of these rights.

You may also have the right to make a complaint to the relevant supervisory or data protection authority if you’re not happy with how we’ve handled your personal information.

Links To Other Sites

For your convenience, this website may contain links to other websites as well as to our respective social media accounts such as YouTube, Facebook, Instagram, X, and LinkedIn. This Privacy Policy does not apply to those other websites and we recommend that you read the respective privacy policies to obtain information about their data collection and data processing practices. 

We have no control over and are not responsible for the content of those sites or how the third parties responsible for them collect and use your personal information. We do not endorse or make any representations about third-party websites.

Website Location

Our website is maintained in South Africa. By using the website, you freely and specifically give us your consent to export your personally identifiable information to South Africa and the United Kingdom and to store and use it in South Africa & the United Kingdom as specified in this policy. You understand that data stored in South Africa and the United Kingdom may be subject to lawful requests by the courts or law enforcement authorities in South Africa and or the United Kingdom.

Changes to Our Privacy Policy

We review this privacy notice on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.
We reserve the right, at our discretion, to revise this privacy notice at any time. The updated privacy notice will be posted on our website. You are encouraged to review this privacy notice from time to time.


Legal Statement

By accessing this website you agree to be bound by these Terms and Conditions (“Terms”); please read them carefully. If you do not agree to be bound by these terms you should not access or view this website.

In the event that any part of the terms contained in these terms and conditions shall be determined by any competent authority to be invalid, unlawful, or unenforceable to any extent, such term shall be severed from the remaining terms that shall continue to be valid, and enforceable to the fullest extent permitted by law.


The information contained in this website is intended for general information purposes only. ALGORITHM AGENCY has made all reasonable efforts to ensure that the information on this website is accurate at the time of inclusion; however, there may be inaccuracies and occasional errors for which ALGORITHM AGENCY apologizes.

ALGORITHM AGENCY makes no representations or warranties about the information provided through this website, including any hypertext links to any website or other items used either directly or indirectly from this website. ALGORITHM AGENCY accepts no liability for any inaccuracies or omissions in this website and any decisions based on information contained in ALGORITHM AGENCY’s websites are the sole responsibility of the visitor.

The information and images contained within this website are copyrighted by ALGORITHM AGENCY. We permit you to make copies of this website as necessary during your viewing of it, and you may take a print for your personal use of the site as is reasonable for private purposes. You may not frame this site nor link to a page other than the home page without our express permission in writing.

You shall not use this website for any illegal purposes and in particular agree that you shall not send, use, copy, post, or allow any posting that is defamatory or obscene within the meaning of the Obscene Publications Act or which is abusive, indecent, or in breach of the privacy of any person. You agree not to send any unsolicited promotional or advertising material, spam or similar materials, or any volume messages that may interfere with the operation of this website or with the enjoyment of this website by other visitors.

ALGORITHM AGENCY reserves the right at any time and without notice to enhance, modify, alter, suspend, or permanently discontinue all or any part of this website and to restrict or prohibit access to it.

You hereby agree to indemnify ALGORITHM AGENCY against any costs, claims, losses, and damages (including legal fees) incurred by or awarded against ALGORITHM AGENCY as a result of your misuse of this website or your breach of these terms.

If you are in breach of these terms or of ALGORITHM AGENCY’s Privacy Policy, ALGORITHM AGENCY may, as its option, suspend or block your access to this website and refuse to provide you with any further access to it.

This website is provided to you free of charge, and neither ALGORITHM AGENCY nor any of its subsidiary or affiliated companies accept any liability to you (except in the case of personal injury or death caused by its negligence or for fraud or as required by law) whether in contract, tort (including negligence) or otherwise, arising out of it in connection with this website. ALGORITHM AGENCY accepts no liability for any direct, special, indirect, or consequential damages, or any other damages whatsoever resulting from whatever cause through the use of any information obtained either directly or indirectly from this website. Your sole remedy is to discontinue using this website.

These terms may be amended by ALGORITHM AGENCY from time to time.


  • 1. Protecting the security and privacy of your personal data is important to SEO Agency Proprietary Limited trading as ALGORITHM AGENCY (“ALGORITHM AGENCY”).  We therefore conduct our business in compliance with Applicable Laws on data privacy protection and data security.
    • 1.1 ALGORITHM AGENCY will process Personal Information:
      • 1.1.1 lawfully; and
      • 1.1.2 in a reasonable manner that does not infringe on your privacy; and
      • 1.1.3 in a manner that is, considering the purpose of such Processing, adequate, relevant, and not excessive;
      • 1.1.4 strictly confidential and solely intended for the person/entity that it is addressed to.
    • 1.2 Personal information will only be processed in circumstances where:
      • 1.2.1 you consent thereto, for example expressly via a signed mandate with ALGORITHM AGENCY, alternatively tacitly through actions reasonably or necessarily undertaken in terms of instructions received from you. Algorithm Agency bears the burden of proof of your consent;
      • 1.2.2 Processing is necessary to carry out actions for the conclusion or performance of a contract which includes you and ALGORITHM AGENCY as parties;
      • 1.2.3 Processing complies with an obligation imposed by law on ALGORITHM AGENCY;
      • 1.2.4 Processing protects a legitimate interest of yours;
      • 1.2.5 Processing is necessary for the proper performance of a public law duty by a public body;
      • 1.2.6 Processing is necessary for pursuing the legitimate interests of ALGORITHM AGENCY or of a third party to whom the information is supplied.
    • 2.1 ALGORITHM AGENCY will secure the integrity and confidentiality of Personal Information in its possession or under its control by taking appropriate, reasonable, technical, and organisational measures to prevent:
      • 2.1.1 loss of, damage to, or unauthorised destruction of Personal Information;
      • 2.1.2 unlawful access to or Processing of Personal Information.
    • 2.2 In order to give effect to the above, ALGORITHM AGENCY will take reasonable measures to:
      • 2.2.1 identify all reasonably foreseeable internal and external risks to Personal Information in its possession or under its control;
      • 2.2.2 establish and maintain appropriate safeguards against the risks identified;
      • 2.2.3 regularly verify that the safeguards are effectively implemented; and
      • 2.2.4 ensure that the safeguards are continually updated in response to new risks or deficiencies in previously implemented safeguards.
    • 2.3 ALGORITHM AGENCY will have due regard to generally accepted information security practices and procedures which may apply to it generally or be required in terms of specific industry or professional rules and regulations.
    • 2.4 ALGORITHM AGENCY will procure that any operator or anyone Processing Personal Information on behalf of ALGORITHM AGENCY, must (pursuant to a written agreement if necessary):
      • 2.4.1 process such information only with the knowledge or authorisation of ALGORITHM AGENCY;
      • 2.4.2 treat Personal Information which comes to their knowledge as confidential and must not disclose it, unless required by law or in the course of the proper performance of their duties;
      • 2.4.3 notify ALGORITHM AGENCY immediately where there are reasonable grounds to believe that your Personal Information has been accessed, acquired, or otherwise compromised by any unauthorised person.

How to Contact Us

If you have any queries about how we use your personal information, please let us know by contacting us via