Performance Marketing : Google Responsive Display
Google Responsive Display Ads Let us start with the basics, what are Google Responsive Display ads? Well here is an example ad below... [...]
Writing For SEO -The Dos and Don’ts
Writing For SEO -The Dos and Don'ts Writing for SEO is the same as writing any regular piece of content right? Wrong. There are some similarities, [...]
3 FREE e-Books – No Subscription Required
What is Digital Performance Marketing? Why should a business owner care? In this FREE e-Book, we try and keep things at a high level, so that [...]
Performance Marketing : Google Shopping Fundamentals
Google Shopping Fundamentals Let us start with the basics, what are shopping ads, well these guys here... They appear on Google when you are searching for [...]
Getting to Grips with SEO : the learnings of an SEO Intern
So, what does an SEO Intern get up to? Well, hi, I am Tebogo Motha an Algorithm Agency SEO Intern as of November 2020. As a [...]
Performance Marketing : Google Merchant Centre : Product Feeds
Google Merchant Centre: Product Feeds We touched on the basics of the Google Ads platform in our last blog. As described some of the campaign types [...]
Performance Marketing : The Google Ads Stack
Google Ads in Simple Terms Google offers a great set of tools to set up, run, manage and optimise marketing campaigns. From beginner to advanced users, [...]
Why a Custom Alert Tool Could Save You From Losing Significant Online Revenue
One of the often praised aspects of digital marketing is the ability to track almost any action or behaviour on your website. This is hugely powerful [...]
What are the key SEO elements of planning for a Website Relaunch?
From time to time websites get to change or revamp brand colours, product structuring, or even the functionality of the website. The normal aim is to [...]
Google Analytics UTM Tracking Explained
A key component to a marketer's arsenal is the ability to measure the success if their campaigns and marketing activities and optimise accordingly. Tools such as [...]
The most Useful SEO Software in 2020
Here is our list of the most useful SEO tools and software: Google Analytics Google Analytics a free digital analytics tool, and is available free to [...]
eCommerce: Margin Based Reporting Make More Profit
The success of any eCommerce website relies heavily on the data we collect and how we use that data to improve performance. Google Analytics and other [...]
How to destroy your eCommerce competitors without spending more
Ecommerce has always been a competitive landscape. There are many factors to consider and optimise for. From what platform to chose to logistics and warehousing. One [...]
Why Keyword Rankings Are Not So Important
A good SEO strategy for any company involves many parts all working together and a huge part of the strategy is should be measurement. So what [...]
eCommerce: Data Reporting & Best Practice
Any eCommerce website should be collecting online sales data, giving insight into the number of transactions, total revenue and conversion rate. Trended over time, this data [...]
Weather COVID 19 with a Savvy Digital Strategy
By now there is no denying the impact that COVID 19 will have on South Africa and the World. We are all looking to the safety [...]
What are Hreflang Tags?
An Hreflang is an HTML attribute that is used to tell search engines about the specific language and geographical targeting of your webpages. For websites with [...]
eCommerce – Conversion Rate Testing
The continuous improvement cycle of split testing on websites has always been the most neglected tactics, that rarely gets deployed marketeers and agencies. The value of [...]
What is Microsoft Power BI?
Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different data [...]
eCommerce – Home Pages – Basic Mobile Best Practice – SEO & UX
The hompage of any eCommerce site will always be one of the most important pages on your website. It's like the front cover of your product [...]
eCommerce – Product Pages – Basic Mobile Best Practice – SEO & UX
eCommerce sites are often a large project and rightly so, eCommerce enabled sites are the easiest way to generate online revenue with minimal overheads. Unfortunately, the [...]
How should you manage SEO campaigns alongside Paid Media campaigns?
A good marketing strategy for any company involves many parts all working together and should be designed to achieve the desired outcome, usually signups and sales. [...]
Canonical Tags for SEO, Their Uses and Implementation?
In SEO you may have heard about canonical tags, but what exactly are canonical tags? What do they help us achieve? When should we use them [...]
The Pros and Cons of WordPress for SEO explained
When it comes to having a website, choosing the right method of development, whether coding or using a CMS (content management system), can be daunting. Careful [...]
Is Your Paid Media Working as Hard As You Are?
Its 99% Likely your Paid Media Campaigns are far from Optimal Digital paid media is like stock trading. You are investing your companies hard-earned money and [...]
Integrated Reporting for Performance Marketing
Reporting is Ugly, and Hard Work We have launched an integrated reporting tool set, that pulls data dynamically from a wide range of sources into a [...]
How do you know if your SEO Agency is doing a Good Job?
SEO is a buzz word. The key questions previously have been, what is SEO, do companies need it and if so why? Now that SEO has [...]
Conversion Rate Optimisation Best Practices
Before we start talking about the best CRO best practices. Let’s first begin with understanding what Conversion Rate Optimisation is. Conversion Rate Optimisation is a process [...]
Setting Meaningful Digital KPIs
Well set up Key Performance Indicators (KPI’s) and Targets are key pillars in any digital marketing campaign strategy. It goes without saying, meaningful targets and KPI’s [...]
What is Google Search Console, Why Should You Care?
So, you have launched your website; but it’s now been weeks or even months since you built your site, and the traffic to your website is [...]
Squeezing More Out of Your Digital Marketing
In May 2019, Algorithm hosted a thought leadership workshop with some of our very own clients as well as some industry experts. We questioned if they [...]
Content Pillars & Topic Clusters
Every business needs a blog. It’s the ideal tool for marketing yourself, your business, your product, or your service. For many businesses, a blog is also [...]
Google Page Speed Explained
At Algorithm, we have a significant amount of data on each of our client's campaigns. We use this data to guide and drive our SEO strategy [...]
Don’t Get Lost in the Attribution Hole
We have been asked numerous times over the years by clients to look at their attribution data, with the view of coming up with 1) some [...]
How We Do What We Do
This year Algorithm turns three, and over the course of the last few years has grown from a team of two to a small agency of [...]
What is Microsoft Power BI?
Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different data [...]
Site Speed Optimisation Explained
A slow website is like being stuck in traffic. You can easily get impatient if nothing is happening and quickly look to your left or right [...]
Are you limiting your career through poor data storytelling?
Data is powerful. The ability to measure every element in the digital space has given marketers more leverage in career-related discussions than ever before - after [...]
SEO 101 – Sitemaps & Robots
What is an XML Sitemap? An XML sitemap (also known as an Extensible Markup Language Sitemap) is a file in simple text format that details all the [...]
Digital Performance Methodology Unpacked
The Performance Marketing Ecosystem is our unique methodology to help ensure that a brand has a comprehensive handle on all of its digital marketing efforts. We [...]
You are wasting your Marketing Budget, here’s why
In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. [...]
Practical Content Audits That Immediately Improve Your Websites Traffic & User Experience
Building a website, small medium or large is a long and hard task. And let’s face it, once done we don’t very often look back and optimise [...]
Are you doing Social Media the wrong way round?
Why social media content should live on-site not just on Facebook & Instagram Brands and agencies spend countless hours creating beautifully crafted social media posts (some [...]
Artificial Intelligence’s Impact on your SEO Strategy
Does your SEO strategy meet the needs of artificial intelligence bots? SEO specialists should always be reading and learning to know how to effectively plan [...]
GDPR :: What South African companies should know?
GDPR :: What South African companies should know? GDPR (also known as the General Data Protection Regulation) is a new European framework for data protection laws. [...]
Integrated Digital Marketing Strategy v Marketing Campaigns
Integrated Digital Marketing Strategy v Marketing Campaigns Throwing a stone into an empty corridor comes to mind when you hear the words “let’s just do some [...]
The Reformed Art of “Client Service” in a Digital Agency
The Reformed Art of “Client Service” in a Digital Agency The reality is that we used to live in a world where clients just wanted digital, [...]
Google Adwords Bans Cryptocurrency Ads
As of June 2018, all Cryptocurrency ads will be banned on the Google Adwords platform. Google's ad policy has been updated to reflect the following: “In [...]
Google Confirms March 2018 Algorithm Update
Google Confirms March 2018 Algorithm Update Earlier this week Google announced that there had been an update to their ranking algorithm. This is unusual as Google [...]
Facebook Custom & Look-a-Like Audiences, put simply
Facebook Custom & Look-a-Like Audiences, put simply They Say “We need a more targeted approach to our paid social, using custom and look-a-like audiences” What on [...]
Your site speed sucks
Your Site Speed Sucks They Say “We need to reduce your site speed loading time by compressing images and javascript, otherwise Google will penalise us hard!” [...]
Performance marketing retainers make no sense
Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? Because [...]
Avoid SEO Failure – Check your Agency
Think long and hard before signing an SEO service provider contract As a business owner or marketing manager in South Africa, it is often hard to [...]
Performance Marketing Demystified
Describing performance marketing is hard. Why? Because we "digital folk" are generally terrible at explaining things in everyday language. We struggled to find a good definition [...]
Pitches – Winning or Losing?
We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and do [...]
The death of the Digital Marketeer?
There's a global frenzy surrounding Artificial Intelligence. How real is the threat that Digital Marketeers are soon to be replaced by AI? The 4th industrial revolution [...]
When and how to play your SEO card
When should you as a business owner or marketing manager involve SEO in your marketing efforts? This may seem like a simple question but there is [...]
What is Performance Marketing? Why should you care?
We all want proof instead of theories and results rather than cheap talk. At the end of the day, as a marketing manager or business owner, [...]
Scared of digital marketing? We unpack why you shouldn’t be.
3 misconceptions about why South African businesses can't be digital in 2017 Over the last 10 years the digital world has transformed how we do business [...]
10 Reasons why South African companies need SEO in 2018
SEO; also known as Search Engine Optimisation is a word that you can’t stop hearing about when it comes to online business. Search engine optimisation is [...]
CRO The Sleeping Giant of Digital Performance
Conversion Rate Optimisation (“CRO”) is a huge part of the diet of work for digital agencies in Europe and the United States and the discipline is [...]
How to choose an SEO Agency in South Africa in 2018
Search Engine Optimisation (“SEO”) is still one of the fastest growing forms of online marketing and because of that, SEO companies have boomed overnight, leaving the [...]