Digital Performance Methodology Unpacked
The Performance Marketing Ecosystem is our unique methodology to help ensure that a brand has a comprehensive handle on all of its digital marketing efforts. We [...]
You are wasting your Marketing Budget, here’s why
In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. [...]
Practical Content Audits That Immediately Improve Your Websites Traffic & User Experience
Building a website, small medium or large is a long and hard task. And let’s face it, once done we don’t very often look back and optimise [...]
Are you doing Social Media the wrong way round?
Why social media content should live on-site not just on Facebook & Instagram Brands and agencies spend countless hours creating beautifully crafted social media posts (some [...]
Artificial Intelligence’s Impact on your SEO Strategy
Does your SEO strategy meet the needs of artificial intelligence bots? SEO specialists should always be reading and learning to know how to effectively plan [...]
GDPR :: What South African companies should know?
GDPR :: What South African companies should know? GDPR (also known as the General Data Protection Regulation) is a new European framework for data protection laws. [...]
Integrated Digital Marketing Strategy v Marketing Campaigns
Integrated Digital Marketing Strategy v Marketing Campaigns Throwing a stone into an empty corridor comes to mind when you hear the words “let’s just do some [...]
The Reformed Art of “Client Service” in a Digital Agency
The Reformed Art of “Client Service” in a Digital Agency The reality is that we used to live in a world where clients just wanted digital, [...]
Google Adwords Bans Cryptocurrency Ads
As of June 2018, all Cryptocurrency ads will be banned on the Google Adwords platform. Google's ad policy has been updated to reflect the following: “In [...]
Google Confirms March 2018 Algorithm Update
Google Confirms March 2018 Algorithm Update Earlier this week Google announced that there had been an update to their ranking algorithm. This is unusual as Google [...]
Facebook Custom & Look-a-Like Audiences, put simply
Facebook Custom & Look-a-Like Audiences, put simply They Say “We need a more targeted approach to our paid social, using custom and look-a-like audiences” What on [...]
Your site speed sucks
Your Site Speed Sucks They Say “We need to reduce your site speed loading time by compressing images and javascript, otherwise Google will penalise us hard!” [...]
Performance marketing retainers make no sense
Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? Because [...]
Avoid SEO Failure – Check your Agency
Think long and hard before signing an SEO service provider contract As a business owner or marketing manager in South Africa, it is often hard to [...]
Performance Marketing Demystified
Describing performance marketing is hard. Why? Because we "digital folk" are generally terrible at explaining things in everyday language. We struggled to find a good definition [...]
Pitches – Winning or Losing?
We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and do [...]
The death of the Digital Marketeer?
There's a global frenzy surrounding Artificial Intelligence. How real is the threat that Digital Marketeers are soon to be replaced by AI? The 4th industrial revolution [...]
When and how to play your SEO card
When should you as a business owner or marketing manager involve SEO in your marketing efforts? This may seem like a simple question but there is [...]
What is Performance Marketing? Why should you care?
We all want proof instead of theories and results rather than cheap talk. At the end of the day, as a marketing manager or business owner, [...]
Scared of digital marketing? We unpack why you shouldn’t be.
3 misconceptions about why South African businesses can't be digital in 2017 Over the last 10 years the digital world has transformed how we do business [...]
10 Reasons why South African companies need SEO in 2018
SEO; also known as Search Engine Optimisation is a word that you can’t stop hearing about when it comes to online business. Search engine optimisation is [...]
CRO The Sleeping Giant of Digital Performance
Conversion Rate Optimisation (“CRO”) is a huge part of the diet of work for digital agencies in Europe and the United States and the discipline is [...]
How to choose an SEO Agency in South Africa in 2018
Search Engine Optimisation (“SEO”) is still one of the fastest growing forms of online marketing and because of that, SEO companies have boomed overnight, leaving the [...]