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Graeme Stiles

Graeme has 15 years experience in Search Marketing across a number of industries. He spent time in the online gaming sector learning the ins and outs of competitive search marketing before moving into the digital agency space. He held the position of Group Head of Organic Search at Quirk (Mirum) for a number of years before starting Algorithm Agency in early 2016.

Black Friday E-commerce Trends in South Africa: An Analysis of Traffic, Transactions, and Black Friday Dynamics

December 12, 2023December 7, 2023

Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings. 

Categories Digital Marketing, Performance Marketing
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Recent Posts:

  • The AI-Powered Marketer: What Skills Will Matter in 2025 and Beyond?July 11, 2025
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  • Performance Is a Discipline, Not a Pivot — Especially in the Age of AIJune 20, 2025
  • Beyond Vanity Metrics: How to Measure True ROI in Influencer MarketingJune 17, 2025
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  • Market Share Analysis
  • Solutions
    • Maximising Lead Generation
    • E-commerce Optimisation
  • Performance Marketing
    • Content Strategy & Copy Writing
    • Data & Business Intelligence
    • Paid Digital Performance
    • SEO Services & Consulting
    • UX & Conversion Rate Optimisation
    • Performance Marketing FAQs
  • Blog
  • Contact
  • SCAM ALERT