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Customer Match Lists for Google Ads: A Guide to Personalised Advertising

July 31, 2023

Personalised advertising has become a key element in successful digital marketing strategies. The ability to reach specific audiences with tailored messages is essential for maximising … Read More

Categories Digital Marketing, Paid Media

Structured Data Testing Tools For SEO

July 14, 2023

By Solomon Tshielo, Algorithm In the world of SEO, structured data plays a crucial role in improving your website’s visibility and performance. However, implementing structured … Read More

Categories Digital Marketing, SEO

A Guide to SEO Product Descriptions and Google Shopping

June 27, 2023

Supercharge Your Online Business: A Guide to SEO Product Descriptions and Google Shopping As an online business owner, the digital world can feel like an … Read More

Categories Digital Marketing, SEO

Best Practice: The Relationship Between PR & SEO

June 27, 2023

The digital marketing mix is always being upgraded with the aim to give consumers what they’re looking for, and ensuring this is done in the … Read More

Categories Digital Marketing, SEO

eCommerce – Basic Mobile Best Practice – SEO & UX

June 29, 2023May 18, 2023

The importance of the homepage on eCommerce sites cannot be overstated. For the vast majority of sites, no matter how large the product inventory, the … Read More

Categories Performance Marketing

Winning International SEO Strategies

May 18, 2023May 2, 2023

What is International SEO? International SEO is the process of optimising websites to target audiences in different countries and languages. This part of SEO includes … Read More

Categories Digital Marketing, SEO

Dealing With Auto Apply In Google Ads

May 18, 2023March 31, 2023

What is Auto Apply?  Auto Apply is a feature within Google Ads that allows the platform’s artificial intelligence (AI) algorithms to automatically apply recommended changes … Read More

Categories Digital Marketing, Paid Media

Audience Targeting for Google Ads

May 18, 2023March 20, 2023

Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or … Read More

Categories Digital Marketing, Paid Media

Transitioning from UA to GA4 for Google Ads

May 18, 2023March 7, 2023

Google Analytics 4 (GA4) is a newer version of Google’s web analytics platform that was launched in October 2020. It is designed to provide a … Read More

Categories Digital Marketing, Paid Media

Value Based Bidding For Google Ads – Performance Marketing

May 18, 2023February 10, 2023

Value-based bidding is a bidding strategy in Google Ads that allows advertisers to set bids based on the estimated monetary value of conversions or other … Read More

Categories Paid Media
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Recent Posts:

  • Customer Match Lists for Google Ads: A Guide to Personalised AdvertisingJuly 31, 2023
  • Structured Data Testing Tools For SEOJuly 14, 2023
  • A Guide to SEO Product Descriptions and Google ShoppingJune 27, 2023
  • Best Practice: The Relationship Between PR & SEOJune 27, 2023
  • eCommerce – Basic Mobile Best Practice – SEO & UXMay 18, 2023

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  • Market Share Analysis
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    • Maximising Lead Generation
    • E-commerce Optimisation
  • Performance Marketing
    • Content Strategy & Copywriting
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    • Paid Digital Performance
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    • UX & Conversion Rate Optimisation
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