Web & Google Analytics Audits

Envision your data as a high-precision instrument that fine-tunes your business strategies with exacting detail. At Algorithm Agency, we specialise in optimising your data tracking to ensure not just accuracy, but also usability. Our in-depth audits assess and enhance your tracking setups, empowering your data-driven decisions and supercharging your marketing strategies.

Optimise Your Data Accuracy with Data Tracking Audits

A data tracking audit is a meticulous evaluation of the implementation of tracking tools like Google Analytics. It ensures that your tracking systems capture accurate and reliable data, which is crucial for maintaining data integrity and making informed business decisions. Regular audits are essential to keep your analytics setup aligned with your business goals and industry standards.

Benefits of Web & Google Analytics Audits

  • Ensure that your data is reliable and precise, giving you confidence in your analytics.
  • Gain deeper insights into how users interact with your website, from page visits to purchase behaviours.
  • Use accurate data to identify opportunities for optimization and drive better marketing performance.

We don’t believe in one-size-fits-all. Our data tracking audits are customised to meet your specific business needs and objectives. Our approach includes:

  1. Comprehensive Audit Services: We tailor our audits to your specific business needs, whether you have multiple sites, e-commerce platforms, or non-e-commerce websites.
  2. Advanced Audit Checklists: Our Google Analytics 4 (GA4) audit checklist ensures your account structure is logical, tracking is correctly implemented, events and key interactions are set up, and custom dimensions and metrics are configured.
  3. Ensuring Data Accuracy: We validate data accuracy, compliance with retention and privacy policies, and integration with other tools like Google Search Console.

GA4 Audits

  • Logical Account Structure: Ensure your GA4 account structure aligns with your business goals.
  • Correct Tracking Implementation: Verify that tracking is set up accurately to capture all relevant data.
  • Event and Interaction Tracking: Confirm that events and key user interactions are measured effectively.
  • Custom Dimensions and Metrics: Set up and validate custom dimensions and metrics tailored to your business needs.
  • Data Accuracy and Compliance: Ensure your data complies with industry standards and retention policies.

E-commerce and Non-E-commerce Audits

  • Ecommerce Tracking: Validate tracking of e-commerce events such as product views, add-to-carts, checkouts, and purchases.
  • User Journey Tracking: Focus on tracking user interactions on non-e-commerce websites, such as contact form submissions.
  • Cross-domain Tracking: Ensure seamless tracking across multiple domains or subdomains to capture complete user journeys.
  • Conversion Rate Optimization (CRO) Analysis: Evaluate user behavior and conversion funnels to identify friction points.

Ready to enhance your data accuracy? Contact Algorithm Agency today for a consultation and discover how our data tracking audit services can optimise your data tracking systems and drive better decision-making.

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