The Algorithm content visibility and opportunity analysis is a powerful tool in driving performance marketing and SEO strategy. This tool usually is our go-to first step when working with clients and the insights drive multiple KPI’s and objectives.
Evaluate your target market
The first selling point is its ability to prioritise a website’s content focus. Most sites have many pages of content, but usually, only 20 % of those pages drive any value. The visibility report identifies what our target market is searching for as well as the number of searches per month. This gives us a picture of what our target market is.
Opportunity & Gap Analysis
Once we know what our target market is and where to target them we need to benchmark our current performance. The visibility report takes the target market data and overlays your sites performance and visibility against the target audience. This lets us see where we are currently strong and more importantly where there are gaps between our visibility and the target market. This essentially does away with the shotgun based approach to digital content and gives you a laser-focused set of priorities to work against.
The final step in the process is competitor analysis. The Algorithm visibility report overlays your competitor’s data against the above and allows us to see where they are performing well. This is then also worked into the strategy.