We always start with an analytics tracking audit. Once we have identified any errors and recommended custom tracking events, we then provide detailed documentation on what and how the tracking should be deployed. We will then implement and test to validate the results. We most often deploy Google Analytics using Google Tag Manager. This allows for great flexibility and the removal of any dependency on internal or external IT & Development teams.
Google Analytics Tracking Set Up
Most websites are tracked and measured using Google Analytics. Why? Because it’s free and it’s an excellent product. But are you tracking the right things and with accuracy?
Sometimes a Google Analytics set up is required from scratch (even if the current site has tracking).
Our approach is simple. Track everything but configure all reports and goals to focus on the things that actually guide decision making. Then document what has been implemented and why.
We are experts in defining tracking requirements, all the way from Google Tag Manager implementation, Custom Tracking, Cross-Domain Tracking, Bespoke Funnel Reporting.
We are also able to define very simple scoring frameworks that help you remarket to the right audience, not the wasted audience.
If you require e-commerce or enhance e-commerce tracking, you are in the right place.
If you wish to implement Schema through Google Tag Manager, we can help.
Google eCommerce Tracking allows you to record detailed transactional data. Are you using it to its full advantage with enhanced e-commerce tracking?
Google Analytics allows you to create custom events. Are you tracking PDF views, button clicks, form abandonment?