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Analytics & Tracking2019-02-14T12:49:20+00:00

1. Analytics Audits

The right data: analytics & tracking audits

Even the largest brands can have substantial problems with the integrity of their web analytics configuration and deployment. We find they are often missing the tracking of very valuable actions or levels of interaction. We can perform a quick audit and recommendations for your brand and ensure that you are measuring the right things and with accuracy.

Most organisations will use either Google Analytics or Adobe for their website analytics. Both offer detailed reporting and are relatively easy to use. The problem is that the data within them is only as good as the implementation and configuration. Is the tracking code the latest code? Is it firing on all pages and devices? Are we tracking all actions? Do we have detailed e-commerce tracking information? Well the easiest way to find out, is to conduct a quick audit. Quant specialises in analytics audits and recommendations.

Google Analytics Audits

Without trustworthy data you aren’t able to make the right business decisions. We can help ensure that your Google Analytics has been configured correctly and is providing accurate information.

Ecommerce Tracking

If you have an Ecommerce website it is important that your sales and shopping behaviour data is accurate. An audit of your current setup and implementation will aid in identifying any potential issues.

Identify Goals

If you aren’t measuring the right conversion points on your website you are wasting your time. Quant can assist in identifying and defining the relevant goals for your business.

2. Tracking Audits

Google Analytics & eCommerce Tracking

Google Analytics Audits

I have Google Analytics installed, so everything is fine, right?

Well 90% of the time analytics is not configured properly or is missing simple custom tracking parameters that would dramatically improve your digital campaign optimisation decisions.

It is often simple things like code being legacy, or in the wrong place. Or just actions that are not tracked at all?

Write down all the actions a customer or user can make on your website, to name a few typical interactions:

  • Click to email
  • Click to telephone (on mobiles)
  • Find branch locations
  • Navigate to branch locations (on mobile)
  • Form completions (even abandoned form completions)
  • Exit paths from your site
  • Entrance points to your site (social media or campaigns for example)
  • Sales data (products, prices)

The list is long, then ask yourself the question. Am I tracking these things and do I make decisions based on the data from these things? The likely answer is “I am not sure”.

Lead Generation and eCommerce Tracking

Don’t be unsure about your tracking. From lead generation to e-commerce to enhanced ecommerce or custom tracking, we are able to help. It costs a lot less than you think to have the right data being tracked. Contact us today for an analytics audit.

Proprietary Tools

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Custom Dashboards

Track ROI

3. Tracking setup

Accurate data needs detailed setup

We always start with an analytics tracking audit. Once we have identified any errors and recommended custom tracking events, we then provide detailed documentation on what and how the tracking should be deployed. We will then implement and test to validate the results. We most often deploy Google Analytics using Google Tag Manager. This allows for great flexibility and the removal of any dependency on internal or external IT & Development teams.

Google Analytics Tracking Set Up

Most websites are tracked and measured using Google Analytics. Why? Because it’s free and it’s an excellent product. But are you tracking the right things and with accuracy?

Sometimes a Google Analytics set up is required from scratch (even if the current site has tracking).

Our approach is simple. Track everything but configure all reports and goals to focus on the things that actually guide decision making. Then document what has been implemented and why.

We are experts in defining tracking requirements, all the way from Google Tag Manager implementation, Custom Tracking, Cross-Domain Tracking, Bespoke Funnel Reporting.

We are also able to define very simple scoring frameworks that help you remarket to the right audience, not the wasted audience.

If you require e-commerce or enhance e-commerce tracking, you are in the right place.

If you wish to implement Schema through Google Tag Manager, we can help.

E-commerce Tracking

Google eCommerce Tracking allows you to record detailed transactional data. Are you using it to its full advantage with enhanced e-commerce tracking?

Custom Tracking

Google Analytics allows you to create custom events. Are you tracking PDF views, button clicks, form abandonment?

4. Planning, Implementation & KPI’s

Data driven Insights

In many cases a business will get confused between Targets (what you are aiming for) and KPIs (the metrics you wish to track). There is also in most cases a disconnect between what the business wants to achieve overall and how that translates into website & digital reporting. From running workshops to define the right Targets & KPIs to the creation of detailed scoring frameworks, our team of data specialists can help you navigate through the complexity that comes with digital campaign data.

Identify KPI’s

It is key that your measurement strategy is driven by your business objectives. We can help you to identify what you should be measuring.

Set Targets

Once you have determined what measurement is required, you need to define what success looks like. Setting accurate, informed targets provides a benchmark against which performance can be measured.

Track Results

KPIs are pointless if you aren’t tracking performance and optimising accordingly. Quant is able to assist in ensuring that your key metrics are tracking correctly and that you have a view of the different elements impacting performance.

Digital Marketing Targets & KPIs

The hardest part is sometimes defining what success looks like or what you are aiming for.
We can help you set a clear framework that stretches what success looks like for your business or campaign. It all starts with setting simple, clear objectives.

Then making sure your campaign managers understands those objectives. You need to have a plan for paid media that is aligned with your primary objectives.Your website needs to be relevant to what people are actually searching for.Don’t forget to ensure that your website works for humans (fast, logical and relevant).

Ensure that you can accurately track your online activity. And report against the important objectives. Remember to report on the hard things, like leads and sales revenue.

Visual Digital Reporting & Insights

If you need help defining what digital success looks like for your business or campaign, contact us today to see how we can help.

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