Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different … Read More

Well set up Key Performance Indicators (KPI’s) and Targets are key pillars in any digital marketing campaign strategy. It goes without saying, meaningful targets and … Read More

In May 2019, Algorithm hosted a thought leadership workshop with some of our very own clients as well as some industry experts. We questioned if … Read More

We have been asked numerous times over the years by clients to look at their attribution data, with the view of coming up with 1) … Read More

Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different … Read More

Data is powerful. The ability to measure every element in the digital space has given marketers more leverage in career-related discussions than ever before – … Read More

The Performance Marketing Ecosystem is our unique methodology to help ensure that a brand has a comprehensive handle on all of its digital marketing efforts. … Read More

In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and … Read More

GDPR :: What South African companies should know? GDPR (also known as the General Data Protection Regulation) is a new European framework for data protection … Read More