Performance Marketing KPIs
In the world of digital marketing, Performance Marketing KPIs stand as crucial milestones on the path to achieving client success. These KPIs are not merely … Read More
In the world of digital marketing, Performance Marketing KPIs stand as crucial milestones on the path to achieving client success. These KPIs are not merely … Read More
In today’s digital age, marketing strategies play a crucial role in shaping the success of a business. This makes customers and clients aware of the … Read More
Ad platforms are often more focused on Consumer Targeting, think of options like : what people are interested in, age, gender, and location (the exception … Read More
Targeting higher-income customers on digital platforms requires a strategic approach that encompasses audience segmentation, compelling messaging, and of course, ongoing optimisation. By lateral thinking and … Read More
The benefits of Google’s Performance Max “pmax” campaigns are well understood. By utilising machine learning and automation to maximize performance across Google ad networks, including … Read More
Google Analytics 4 is the latest version of Google Analytics. GA4 gives a better understanding of user interactions and website or app performance. Regardless of … Read More
Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings.
In the fast-paced digital landscape, the relationship between paid advertising and search engine optimisation (SEO) is crucial for the success of any business. In many … Read More
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan … Read More
Most businesses spend their marketing budget on generating leads or revenue. When it comes to lead generation campaigns, the objective is very clear, getting the … Read More