Privacy Policy, POPI & Cookies

This website is operated by Algorithm Agency (“Algorithm Agency”, “we” or “us”).

What This Policy Covers

This policy covers data collection, protection of personal information and use relating to individuals who visit Algorithm Agency's website, https://www.algorithm.agency/. It does not cover data collection or use related to sites linked to from this site.

Policy Summary

We respect the privacy of users of our website and recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy notice contains important information about how we use your personal information.

What Information Do We Collect?

Visitors to this site may be asked to provide information about themselves in order for us to fulfil their requests. For instance, our contact us area may ask for personal information including name, email address and inquiry. This type of volunteered information will be used for the purpose for which it was supplied and may be shared with, or directly collected by, third party service providers working on our behalf to accomplish this purpose. Examples of the information that we may gather about you when you use this site include:

• Name
• Address
• Email address
• Telephone number
• IP address (a unique identifier for your computer or other device)
• Mobile device ID
• Such other personal information provided by you when using or contacting us via the website (which may include sensitive personal information such as ethnic origin).

How We Will Use Your Personal Information

• To provide you with information and materials that you have requested e.g. via our “Contact” section
• To send you information and materials which we determine would be of interest or relevant to you such as new business information, whitepapers, newsletters, bulletins etc.
• To respond to specific queries you may raise regarding Algorithm Agency and its various operating companies and brands
• To provide you with better ways of accessing information from this website
• To process and consider your queries and requests such as those submitted via or pursuant to the “Contact” and “Careers” section, such as job applications
• To allow you to submit information to our new business teams
• To process your registration for events, seminars, conferences and meetings

Our Legal Basis for Processing

• Consent— we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
• Our legitimate interests — we use your business-related contact information such as your work email address to communicate such information to you.
• Our legitimate interests — we use your personal information to help us to deliver the best online experience to you and other website users.
• Our legitimate interests — we use your personal information to assess the information you have submitted to us and to communicate and respond accordingly. For example, if you submit a job application, we will need to keep you updated throughout the application process.
• Our legitimate interests — we only use your personal information to assess the information submitted for new business purposes, and to book you on to requested events and send confirmation to event organisers.

Do We Pass Your Information to Third Parties?

Personal data volunteered by visitors at this site may be shared with other Algorithm Agency companies. All volunteered personal data will be stored for a period of time dictated by the purpose for which it was offered and protected by security commensurate to the data's level of sensitivity.

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may also share your personal information with third parties where required for processing. For example, when applying for a job through our website, we may work with third party suppliers in some countries to help us manage the application process.

We may disclose personal information to third parties when we reasonably believe we are required or permitted by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud. We will always take steps to require such third parties to keep your personal information confidential.

Where Do We Send Your Information?

We are a global company and therefore we may transfer your personal information to countries around the world. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards to ensure your information is protected.

Passive Data Collection

As you request pages on this site, your browser will send standardised information, enabling our servers to supply you with the content you requested. This information will include:

• Information about your browser and computer operating system
• The URL of the content you requested
• Search terms you enter as you search this site as well as search terms entered into search engines which may have led you to this site
• IP address — though your IP address does not identify you specifically, it may provide further insights such as approximate geo location, internet service provider and/or connection speed
• Date and time of the request
• Referring information — depending on how you arrived at algorithm.agency, we may see the URL of the page you were on prior to arriving
• Other standard “header” information your browser may pass as part of its request for content

Cookies

A cookie is a set of text in the form of a name and a value. Websites use cookies by requesting that a browser store the cookie and resend the same cookie to the same site on subsequent visits. By the browser “remembering” this information and sending it with subsequent requests, it avoids the site having to re-ask visitors for previously provided information.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

How Long Do We Keep Your Information?

We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy notice, and for as long as we are required to keep it by law.

Security

We take appropriate technical and organisational measures to ensure the security of your personal information. To prevent unauthorised access, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical and electronic procedures to safeguard and secure information collected via this website.

Please note that no data transmission over the internet is 100% secure. As a result, we cannot guarantee the security of the information that you transmit via our online services. We reserve the right to access and/or disclose the visitor's information (including personal information) as required by courts and/or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment or other violations of law.

Children's Privacy

Protecting the privacy of children under the age of 13 is especially important. For that reason, we never collect or maintain information at our site from those we actually know are under 13, and no part of our site is structured to attract anyone under 13. Where a child has provided us with personal information, we ask that a parent or guardian contact us if they would like the information deleted from our records. We will use all reasonable efforts to delete such information.

Your Rights

In certain markets (such as the EEA), you may be entitled to ask:

1. For a copy of the personal information we hold about you, and details about how we are processing your personal information
2. To have any inaccuracies in your personal information corrected
3. If we are processing your personal information by automated means and on the basis of your consent, for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so
4. To have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don't want us to send you the information you have requested)

Please contact us if you would like to exercise any of these rights. You may also have the right to make a complaint to the relevant supervisory or data protection authority.

Links to Other Sites

For your convenience, this website may contain links to other websites as well as to our respective social media accounts such as YouTube, Facebook, Instagram, X and LinkedIn. This Privacy Policy does not apply to those other websites and we recommend that you read the respective privacy policies to obtain information about their data collection and data processing practices. We have no control over and are not responsible for the content of those sites or how the third parties responsible for them collect and use your personal information.

Website Location

Our website is maintained in South Africa. By using the website, you freely and specifically give us your consent to export your personally identifiable information to South Africa and to store and use it in South Africa as specified in this policy. You understand that data stored in South Africa may be subject to lawful requests by the courts or law enforcement authorities in South Africa.

Changes to Our Privacy Policy

We review this privacy notice on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws. We reserve the right, at our discretion, to revise this privacy notice at any time. The updated privacy notice will be posted on our website. You are encouraged to review this privacy notice from time to time.