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Practical perspectives on performance marketing, AI, data strategy, and the systems that connect them - written by the team that builds them every day.
Built for in-house teams ready to scale.
AI Search & GEO10 Jun 2026
Your customers stopped searching. They started asking. Here is how to be the answer.
Buyers have stopped searching and started asking. AI assistants now name two or three brands when prospects ask for recommendations. If yours is not among them, you are invisible. Lighthouse GEO is the intelligence layer that fixes that.
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Performance Marketing8 Jun 2026
The CMO's guide to board-ready marketing reporting
Your board doesn't want more dashboards. It wants revenue language. The five metrics, the attribution infrastructure, and the five-slide structure that earns board confidence.
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AI Search & GEO5 Jun 2026
Where AI gets its answers: the two data pools that decide your visibility
When AI builds an answer for a user, it pulls from two very different pools of information. One is what it learned during training, frozen in time. The other is what it can fetch right now from the live web. Understanding which pool a model is using is the single most useful lens a CMO can develop on GEO. Here is what each pool is, how AI uses them together, and what changes for your brand-building strategy.
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AI Search & GEO5 Jun 2026
How AI understands brands: the entity model that decides GEO visibility
AI engines do not file brands the way a database does. They build a profile from patterns, from every mention and co-occurrence across millions of sources. The brands the model is confident about get cited. The fuzzy ones stay invisible. Here is the entity model behind ChatGPT, Gemini and Perplexity, and what it changes for South African CMOs.
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Performance Marketing4 Jun 2026
Why your marketing isn't underperforming. Your system is.
SEO is up. ROAS is hitting target. Revenue is flat. The problem isn't your channels, it's the system connecting them. Here's how fragmentation breaks performance marketing, and how to fix it.
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AI Search & GEO22 May 2026
We measured 46,315 AI citations in South Africa. ChatGPT, Perplexity and Claude trust different sources.
Algorithm Lighthouse analysed 2,737 prompts across the three biggest AI engines in the South African market. 83% of cited domains appeared on only one platform. Inside: the per-engine credibility maps, sector breakdown, and a 90-day action plan for South African CMOs.
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AI Search & GEO22 May 2026
Why your SEO does not make you visible in ChatGPT
SEO had a shared rulebook across Google, Bing and the rest. AI search does not. ChatGPT, Perplexity, Claude and Gemini each cite a different version of the web. We tested the thesis with 2,737 prompts in the South African market. Here is what changes when you stop treating AI search as one channel.
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Digital Marketing18 Nov 2025
Unlock Your YouTube Performance: Introducing Algorithm VPS : The Agentic Video Performance System
Discover how Algorithm VPS, our agentic, AI-powered Video Performance System, turns your static YouTube content into a measurable growth channel. Learn about the four-layer framework and its role in the future of AI Search and Answer Engine Optimisation (AEO).
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Digital Marketing13 Nov 2025
The AI Revolution Event Recap: Data Readiness: Why 95% of AI Projects Fail | How CMOs Can Be the 5%
Algorithm recently hosted "The AI Revolution: What it means for you as CMOs," where we cut through the hype to provide a clear AI Roadmap for achieving Real Impact. The consensus was clear: AI won't replace CMOs, but CMOs who use AI will replace those who don't.
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Digital Marketing1 Aug 2025
Data-Led Insights Are a Discipline, Not a Dashboard - Especially in the Age of AI
In an AI-powered world, dashboards alone don’t drive performance, disciplined insight systems do. This article explores how Algorithm helps brands turn fragmented data into action-ready intelligence that unlocks growth across marketing, sales, and operations.
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SEO18 Jul 2025
The Future of Client Impact Management: Enter the Age of the Cyborg Marketers – Human + Machine
Client service is evolving and the future belongs to the Cyborg Marketer. In this article, Algorithm explores how AI is reshaping Client Impact Management, why human & machine collaboration is key, and how we’re co-building the systems that drive real performance.
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SEO15 Jul 2025
From Consulting to Co-Building: Why Growth Strategy Now Requires AI Infrastructure
AI pilots won’t drive growth, systems will. Discover why the next wave of business performance depends on embedded AI infrastructure, not just advice. Algorithm breaks down how we co-build with clients to scale strategy, not just experiments.
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