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Practical perspectives on performance marketing, AI, data strategy, and the systems that connect them - written by the team that builds them every day.
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AI Search & GEO2 Jul 2026
Search, Social, AI: why you need all three (and what we actually sell)
SEO or GEO is the wrong question. Here is what has actually changed in search, why entities decide who AI recommends, and how we build for all three engines as one plan.
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Performance Marketing19 Jun 2026
The RACE framework: why we structured our entire business around four letters
REACH, ACT, CONVERT, ENGAGE. The four-stage operating model behind the Algorithm Performance Engine, and why a named methodology beats an individual account lead every time.
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AI Search & GEO17 Jun 2026
Citations vs brand mentions: what they are, and why one without the other costs you
When AI answers a question, your brand can show up two ways. As a citation, linked as the source the model drew from. Or as a mention, named in the answer with no link at all. They look the same on the page. They do different work on the model. Most marketing teams track one, ignore the other, and misread their whole position in AI search because of it.
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AI Search & GEO10 Jun 2026
Your customers stopped searching. They started asking. Here is how to be the answer.
Buyers have stopped searching and started asking. AI assistants now name two or three brands when prospects ask for recommendations. If yours is not among them, you are invisible. Lighthouse GEO is the intelligence layer that fixes that.
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Performance Marketing8 Jun 2026
The CMO's guide to board-ready marketing reporting
Your board doesn't want more dashboards. It wants revenue language. The five metrics, the attribution infrastructure, and the five-slide structure that earns board confidence.
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AI Search & GEO5 Jun 2026
Where AI gets its answers: the two data pools that decide your visibility
When AI builds an answer for a user, it pulls from two very different pools of information. One is what it learned during training, frozen in time. The other is what it can fetch right now from the live web. Understanding which pool a model is using is the single most useful lens a CMO can develop on GEO. Here is what each pool is, how AI uses them together, and what changes for your brand-building strategy.
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AI Search & GEO5 Jun 2026
How AI understands brands: the entity model that decides GEO visibility
AI engines do not file brands the way a database does. They build a profile from patterns, from every mention and co-occurrence across millions of sources. The brands the model is confident about get cited. The fuzzy ones stay invisible. Here is the entity model behind ChatGPT, Gemini and Perplexity, and what it changes for South African CMOs.
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Performance Marketing4 Jun 2026
Why your marketing isn't underperforming. Your system is.
SEO is up. ROAS is hitting target. Revenue is flat. The problem isn't your channels, it's the system connecting them. Here's how fragmentation breaks performance marketing, and how to fix it.
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AI Search & GEO22 May 2026
We measured 46,315 AI citations in South Africa. ChatGPT, Perplexity and Claude trust different sources.
Algorithm Lighthouse analysed 2,737 prompts across the three biggest AI engines in the South African market. 83% of cited domains appeared on only one platform. Inside: the per-engine credibility maps, sector breakdown, and a 90-day action plan for South African CMOs.
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AI Search & GEO22 May 2026
Why your SEO does not make you visible in ChatGPT
SEO had a shared rulebook across Google, Bing and the rest. AI search does not. ChatGPT, Perplexity, Claude and Gemini each cite a different version of the web. We tested the thesis with 2,737 prompts in the South African market. Here is what changes when you stop treating AI search as one channel.
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Digital Marketing18 Nov 2025
Unlock Your YouTube Performance: Introducing Algorithm VPS : The Agentic Video Performance System
Discover how Algorithm VPS, our agentic, AI-powered Video Performance System, turns your static YouTube content into a measurable growth channel. Learn about the four-layer framework and its role in the future of AI Search and Answer Engine Optimisation (AEO).
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Digital Marketing13 Nov 2025
The AI Revolution Event Recap: Data Readiness: Why 95% of AI Projects Fail | How CMOs Can Be the 5%
Algorithm recently hosted "The AI Revolution: What it means for you as CMOs," where we cut through the hype to provide a clear AI Roadmap for achieving Real Impact. The consensus was clear: AI won't replace CMOs, but CMOs who use AI will replace those who don't.
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