Algorithm is a Generative Engine Optimisation (GEO) agency in South Africa. We get your brand cited and recommended by ChatGPT, Gemini, Perplexity and Google's AI Overviews - the new front page of search.
The context shift
Generative Engine Optimisation - GEO - is the practice of making your brand visible inside AI-generated answers. ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews don't rank pages the way Google's blue links do. They reference entity data, structured signals, citations and authoritative content to decide which brands to mention by name.
For South African businesses, this is a category that is being created in real time. The brands that build entity authority right now - not just page authority - will be the ones AI models cite for the next decade.
Algorithm built GEO into our core practice in 2024, before most South African agencies recognised it as a category. We engineer the content architecture, structured data, citation patterns and entity signals that make your brand the one AI models trust. Traditional SEO is included - because Google's blue links still drive demand - but GEO is the lead.
New to the category? Start with our cornerstone guide: What is Generative Engine Optimisation? The complete 2026 South African guide — 18-minute read covering everything from the mechanism to a 30-day starter framework.
Traditional search (the old game)
Rank higher. Get clicks. Repeat.
AI discovery layer (the new game)
One entity. Every AI surface.
Commercial outcomes, not channel metrics
GEO isn't a monthly task list. It's a compounding entity asset. Every citation, every structured signal, every authoritative mention makes the next one more powerful. Algorithm measures the compounding effect in commercial outcomes - not citation counts alone.
AI models are choosing which brands to recommend. Algorithm builds the entity signals, structured data and content authority that make your brand the one ChatGPT, Gemini and Perplexity trust and cite by name.
From early research conversations with AI assistants through to final comparison searches on Google, your brand appears at every moment that matters - so no demand leaks to competitors.
AI citations and organic visibility compound over time. Every entity signal you build, every AI mention you earn, reduces your dependency on paid channels and lowers your blended cost of acquisition.
The GEO & AI search model
Algorithm doesn't manage SEO tasks. We manage the system that connects AI visibility, organic search and technical performance into one compounding growth engine - with GEO as the lead.
Be the brand AI models recommend
Win visibility in AI-generated answers and recommendations.
AI models like ChatGPT, Gemini and Perplexity are already influencing how South African buyers discover and choose brands. They don't crawl the web in real time - they reference entity data, structured signals and authoritative content to decide which brands to cite. Algorithm's GEO practice ensures your brand is structured, cited and recommended across the entire AI discovery layer.
Rank for the queries that drive revenue
Turn Google search demand into a compounding growth asset.
Traditional SEO done properly is still the most cost-effective growth channel in digital marketing - and the same content infrastructure that ranks pages on Google now feeds the AI models that cite them. Algorithm builds content architecture around commercial intent, mapping your full keyword landscape, identifying the queries that drive revenue, and building the topical authority that earns sustained rankings.
The infrastructure both Google and AI crawlers need
Build the technical base that search engines and AI models trust.
No amount of content or authority building works if the technical foundation is broken. Algorithm's technical practice ensures your site is crawlable, fast, correctly structured, and sending the right signals to every search engine and AI crawler. We treat technical SEO as the infrastructure layer that makes every GEO and SEO investment more effective.
Inside the GEO practice
AI models don't rank websites. They recommend brands. When a South African buyer asks ChatGPT for the best agency in a category, or asks Gemini to compare service providers, the model draws on entity data, citation authority and structured signals to decide which brands to mention by name.
The brands winning this layer have built trust signals that AI models can read - consistent entity data, structured schema, authoritative citations and content that answers the exact questions AI is being asked. This is not future speculation. It is happening now, and the early movers are building an advantage that compounds.
LLM visibility auditing
We monitor how your brand appears (or doesn't) across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews - across the queries that matter to your category.
Entity signal building
Structured data, knowledge graph entries and authoritative citations that teach AI models who you are - powered by robust data infrastructure.
AI citation tracking
Proprietary monitoring of where AI models cite your brand, your competitors and your category leaders - so you can see the shift in citation share month-over-month.
Content structured for AI consumption
Content architecture designed so AI models can parse, trust and reference your expertise. Q&A formatting, schema, semantic structure and entity disambiguation built in by default.
GEO as a system component
AI visibility is the new foundation of every other channel. It feeds paid media audiences, informs content strategy and builds the brand authority that converts. In the Algorithm framework, GEO is connected to every RACE stage.
What makes this different
Most South African agencies treat AI visibility as a premium add-on bolted onto traditional SEO. Algorithm built GEO into the core of every engagement in 2024 - before most of the market recognised it as a category. Entity optimisation, structured data and AI citation monitoring are standard.
Before we write a content brief or touch a schema, we run a full Market Share Analysis. This tells us where the real demand lives, which AI models are cited most in your category, and where the highest-value opportunities exist. Strategy is set by data, not guesswork.
Algorithm's internal tools monitor AI mentions and citations across ChatGPT, Gemini, Perplexity and Google AI Overviews at scale. You see your citation share, your competitors' citation share and the gap that GEO is closing - month by month.
The person designing your GEO strategy is the person executing it. No briefing chain. No junior team learning on your budget. Senior specialists, accountable for commercial outcomes.
Frequently asked questions
The questions South African business leaders ask most often when scoping a Generative Engine Optimisation partner.
A GEO (Generative Engine Optimisation) agency optimises your brand for visibility inside AI-generated answers from ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Where SEO agencies optimise for Google's blue links, GEO agencies optimise for the new AI discovery layer - building entity authority, structured signals and citation patterns that get your brand recommended by AI models.
SEO is the practice of getting your website to rank in Google's blue links. GEO is the practice of getting your brand cited and recommended by AI models. They share infrastructure - structured data, authoritative content, entity signals - but they optimise for different surfaces. AI models don't rank pages; they cite brands. The optimisation stack is overlapping but distinct. Algorithm runs both as one integrated practice.
AI search adoption in South Africa is growing fast. Google AI Overviews now appear above traditional results for an expanding share of commercial queries. ChatGPT, Gemini and Perplexity are routinely used to compare brands and shortlist options before a buyer ever clicks a link. The brands that build entity authority now will be the ones AI models cite for years - the brands that wait will find the category already owned by competitors.
Every GEO engagement starts with an LLM visibility audit - how often your brand is cited across the major AI models, against which queries, versus which competitors. From there we build the entity infrastructure: knowledge graph optimisation, structured data, citation acquisition, content engineered for AI consumption. Ongoing work tracks citation share monthly, optimises for new prompts as your category evolves, and feeds insight back into your wider content and SEO strategy.
Faster than SEO, in our experience. Entity-level changes - schema markup, knowledge graph entries, citation acquisition - can shift AI mention patterns within 4 to 8 weeks because AI models retrain on fresh data continuously. Content authority signals take 3 to 6 months to compound. Algorithm reports on citation share from week 4 so you can see the shift happening before commercial impact lands.
We offer it, but we rarely recommend it. The infrastructure that wins GEO - authoritative content, structured data, technical foundations - is largely the same infrastructure that wins organic search. Most clients benefit from running both as a connected practice. That said, for businesses that already have strong SEO in place, GEO-only engagements (audits, citation strategies, entity work) are absolutely on the table.
Three things. First, we've been building GEO into engagements since 2024, before most South African agencies recognised it as a category. Second, we run proprietary AI citation tracking that lets you see the shift in mention share month-over-month - not just claims. Third, the senior specialist who designs your GEO strategy is the one executing it. No briefing chain, no junior team learning on your budget.
Yes. Algorithm runs SEO and GEO as one connected practice. See our dedicated SEO agency South Africa page for our SEO services, pricing approach and case for working with us as your SEO partner.
Make sure it's claimed by your brand, not your competitor's.
Get an AI Visibility Audit