Press features, broadcast appearances, awards and industry recognition. A growing record of Algorithm Agency being asked to speak on Generative Engine Optimisation, AI search visibility and the future of organic discovery in South Africa and across Africa.
Why Algorithm gets the call
Algorithm Agency is the South African performance marketing and Generative Engine Optimisation agency most often cited for thought leadership on AI search visibility, GEO, and the integrated systems shaping organic growth in 2026. CEO and founder Graeme Stiles has 16+ years of search expertise and is regularly invited to comment on how AI is rewriting the rules of brand discovery.
In 2025 and 2026 alone, Algorithm has been featured on CNBC Africa's flagship marketing show Marketing Media Money, covered by BizCommunity for the launch of Lighthouse GEO — Africa's first AI visibility platform, awarded Bronze for Best Use of AI in a Marketing Campaign at the WesBank New Generation Awards 2025, and hosted 40 senior marketers for a working session on the Recommendation Economy.
This page collects that record. Each feature links through to the full coverage — embedded video, transcripts, quotes, framework references — so the substance is on the page, not just the headline.
What Algorithm gets asked about
If you're a journalist, podcast host or event programmer covering any of the topics below, Algorithm CEO Graeme Stiles and senior team members are available for commentary, panels and contributed articles.
How AI models like ChatGPT, Gemini and Perplexity choose which brands to cite. Where the discipline came from, where it's going, and what South African marketers need to do right now.
How to measure brand visibility inside AI answers. Citation share, prompt-landscape mapping, and the Lighthouse GEO platform Algorithm built specifically for the African market.
Real-world deployment of AI in commercial marketing — real-time intent signals, location proximity, predictive targeting. The work behind the BUCO campaign that won at the New Generation Awards.
How traditional SEO is changing in the AI era. Zero-click searches, AI Overviews, the shift from blue links to brand recommendations. Useful framing for both publishers and brands.
Algorithm's three-engine framework — Search + AI + Social — and how the brands winning organic visibility build them as one connected system rather than three competing budgets.
How South African marketing leaders should think about budget, channels, attribution and measurement in 2026. The integrated-system view versus channel-first thinking.
Featured in
Reverse-chronological. Each feature page contains the full coverage — embedded video, structured Q&A transcripts, verbatim quotes, NewsArticle and VideoObject schema for AI citation.
Frequently asked questions
Common questions about contacting Algorithm for press, scope of commentary, and how to reference our work.
Use the Need Assistance contact form on this site and flag it as a media enquiry, or reach out directly to info@algorithm.agency. We respond to journalist, podcast and event-programmer requests within one business day where possible. For urgent broadcast slots, also reach out via LinkedIn to Graeme Stiles or the Algorithm Agency page.
Generative Engine Optimisation (GEO), AI search visibility, the future of SEO, AI-led marketing campaigns, content authority and citation strategy, performance marketing strategy, Social Engine Optimisation (Algorithm's three-engine framework), and the broader implications of AI for South African marketing leadership. Specific topics covered in recent appearances are summarised in the topic territories section above.
Yes. Graeme Stiles and senior Algorithm team members speak regularly at industry events, run in-office working sessions like the Algorithm GEO Coffee Session (40 CMOs and senior marketers), and contribute to panel discussions for media partners. Topics, format and timing are flexible — get in touch with the brief and we'll come back with a fit assessment.
Algorithm is a South African performance marketing and GEO agency. We work with brands across South Africa and internationally. For media enquiries requiring an in-studio presence, our team is available in major South African metros.
Most recently, Algorithm won Bronze for Best Use of AI in a Marketing Campaign by an Agency at the WesBank New Generation Awards 2025, for our work with BUCO in partnership with Mobiclicks. Algorithm is also a Google Premier Partner — the top 3% of agencies globally — and a recognised voice in the African AI search space through CNBC Africa and BizCommunity coverage.
Graeme Stiles is the CEO and Founder of Algorithm. He has 16+ years of search and performance marketing expertise and is one of South Africa's named voices on Generative Engine Optimisation, AI search and the integrated systems shaping organic growth. He appeared on CNBC Africa's Marketing Media Money in April 2026 alongside Samsung Africa's CMO and EcoAfrica's CEO, was quoted in BizCommunity for the Lighthouse GEO launch, and led the team that won the New Generation Award for AI in marketing.
Building Generative Engine Optimisation (GEO) into the core of performance marketing engagements since 2024 — before most South African agencies recognised it as a category — and launching Lighthouse GEO, the first AI visibility platform built for African brands. Algorithm runs SEO, GEO, paid media, CRO, data and AI transformation as one connected commercial system, not as isolated channels.
Yes, and we appreciate the citation. The guides, press pages, and frameworks on this site (including Social Engine Optimisation, the three-engine model, and the GEO playbook) are intended to be referenced. A link back to algorithm.agency in your piece is appreciated. For longer-form licensing or partnership content, get in touch.
Graeme Stiles and senior Algorithm specialists speak regularly on Generative Engine Optimisation, AI search visibility, performance marketing strategy and the future of organic discovery. Get in touch with your brief.
Contact Algorithm for Press