CRO is the highest-ROI investment in digital marketing. Every improvement compounds across every channel that drives traffic to your site. Algorithm finds the friction, designs the fix, and measures the revenue impact.
The challenge
You invest in paid media, SEO, email, and content to drive traffic. But the majority of that traffic leaves without converting. Not because the traffic is wrong - because the experience between the click and the conversion is full of friction that nobody is systematically looking for.
The friction is rarely one obvious thing. It is a collection of small issues - unclear value propositions, confusing navigation, trust gaps, form abandonment, slow page loads, poorly timed CTAs - that individually seem minor but collectively bleed revenue. Most businesses don't have a traffic problem. They have a conversion problem they can't see.
CRO finds and fixes these issues systematically. Not through guesswork or redesigns based on opinion, but through behavioural data, structured experimentation, and evidence-led design changes that compound over time.
Where traffic goes without CRO
Traffic leaks at every stage of the journey
With systematic CRO
Every leak identified, tested, and fixed
Why CRO makes every other investment work harder
CRO is the only discipline that amplifies the return on every other marketing investment. Improving conversion rate by even a small margin compounds across paid, organic, email, and every other traffic source.
Measured in revenue, not conversion rate percentages
CRO doesn't require more spend. It makes existing spend work harder. Every improvement is measured against revenue impact - not vanity metrics.
CRO extracts more revenue from the traffic you already have. No increase in media budget, no additional content production - just more of the existing investment turning into commercial outcomes.
When more visitors convert, the effective CPA drops across every traffic source. Paid media becomes more efficient. SEO delivers more revenue per ranking. Email campaigns generate more per send.
Each CRO improvement is permanent. A test that lifts conversion by 3% this month still lifts it next month, and the month after. Improvements stack. The programme gets more valuable the longer it runs.
The CRO methodology
Algorithm's CRO methodology follows a structured pipeline: diagnose the problem, design the solution, test the hypothesis, and scale the winner. No opinions. No guesswork. Every decision backed by data.
Diagnose before you design
Find the friction that data alone won't show.
Before any changes are made, we map the full digital journey using behavioural analytics, heatmaps, session recordings, and funnel analysis. The audit identifies where users drop off, where they hesitate, and where the experience creates unnecessary friction. Every finding is prioritised by revenue impact - not traffic volume or page views.
Evidence-led design, not opinion-led redesign
Design changes that solve real problems.
Every design recommendation is grounded in behavioural evidence from the audit stage. We don't redesign for aesthetics - we redesign to remove friction. Page layouts, navigation paths, form structures, trust signals, and CTAs are all optimised based on what users actually do, not what stakeholders assume they do. This pillar connects directly to Algorithm's UX capability - ensuring design decisions are evidence-led from research through to implementation.
Test everything. Assume nothing.
Structured experiments that prove what works.
Every hypothesis from the audit and design stages is validated through structured A/B and multivariate testing. We define the hypothesis, set statistical significance thresholds, and run tests long enough to produce reliable results. Winners are implemented. Losers generate learning that informs the next test. Nothing goes live based on gut feeling.
Ongoing programme
CRO that compounds, not a one-off project.
CRO delivers the greatest value as a continuous programme, not a one-off audit. Algorithm runs a structured optimisation cadence: monthly test cycles, quarterly reviews, and an evolving roadmap that responds to new data, seasonal patterns, and business priorities. Each improvement stacks on the last. The programme gets more valuable over time.
CRO across the RACE framework
Most businesses think of CRO as a checkout problem. In reality, conversion friction exists at every stage of the customer journey. Algorithm's CRO programme addresses the full RACE framework - from the first impression to long-term engagement.
What makes this different
CRO at Algorithm is connected to the same data infrastructure as paid media, SEO, and analytics. Behavioural insights from CRO feed directly into channel strategy - and channel data feeds back into conversion hypotheses. No siloed testing team.
Every design change is backed by behavioural data and validated through structured experimentation. We don't redesign pages because someone prefers a different layout. We change what the evidence says needs changing.
One-off CRO audits produce a report. Structured programmes produce compounding revenue. Algorithm runs CRO as a continuous improvement cycle with monthly test cadences, quarterly reviews, and an evolving roadmap tied to commercial priorities.
CRO performance is measured in revenue impact, not conversion rate percentages. We report on incremental revenue generated, cost per acquisition reduction, and return on the CRO programme itself. The numbers that matter to the board.
Find out how much revenue it should be generating.
Find My Conversion Leaks