Beyond Clicks: Measuring ROI and Attributions in Paid Advertising
We can use ROI and Attribution to measure and optimize the performance of Paid Media campaigns. After clicking, users engage in various activities online and … Read More
We can use ROI and Attribution to measure and optimize the performance of Paid Media campaigns. After clicking, users engage in various activities online and … Read More
Personalised advertising has become a key element in successful digital marketing strategies. The ability to reach specific audiences with tailored messages is essential for maximising … Read More
What is Auto Apply? Auto Apply is a feature within Google Ads that allows the platform’s artificial intelligence (AI) algorithms to automatically apply recommended changes … Read More
Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or … Read More
Google Analytics 4 (GA4) is a newer version of Google’s web analytics platform that was launched in October 2020. It is designed to provide a … Read More
Value-based bidding is a bidding strategy in Google Ads that allows advertisers to set bids based on the estimated monetary value of conversions or other … Read More
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan … Read More
Sometimes stating the obvious is a very useful exercise to help provide us all with a much-needed reality check. When we expend our energy on … Read More
When managing Google campaigns, it has never been easier to rely on Google to auto-optimise campaigns. the new Google auto-apply AI led optimisation is very … Read More
Google Responsive Display Ads Let us start with the basics, what are Google Responsive Display ads? Well here is an example ad below… … Read More