A Testament to Long-Term Digital Partnerships
At Algorithm, we believe that true performance comes from long-standing partnerships built on trust, results, and shared ambition. This philosophy, what we call Extreme Partnership, has once again proven its power as we proudly announce expanded scopes of work with two of our long-standing clients: Subaru South Africa and ghd® South Africa.
These aren’t just account wins. They’re evolutions. And they’re rooted in consistent performance and a deep understanding of our clients’ business objectives.
Read the article onBizCommunity to get more insight on the strategic partnership.
Elevating Subaru’s Digital Journey with Full-Funnel Performance Marketing
Our journey with Subaru South Africa spans over five years. In that time, we’ve moved from foundational support to a complete omni-channel performance strategy. The new scope reflects a focused shift, from building awareness to driving consideration and ultimately, online conversion, especially for Subaru’s flagship model, the Forester 2025.
The expanded service suite now includes:
- Data-led SEO and organic content optimisation
- Performance marketing across Google, Meta, TikTok, and YouTube
- A/B testing and Conversion Rate Optimisation (CRO)
- Real-time dashboard reporting and business intelligence
- Ongoing UX enhancements and website development
- Strategic content creation and CRM-integrated campaign planning
This isn’t a one-size-fits-all solution, it’s a purpose-built digital engine designed to align with every phase of the customer journey, using our proprietary RACE Intent Framework to guide engagement from reach to conversion and beyond.
“We’re not just scaling services—we’re scaling Subaru’s entire digital ecosystem. It’s about connecting the dots between strategy, data, and results,” says Simon Lloyd, Chief Strategy Officer at Algorithm.
Expanding ghd® South Africa’s Paid Media Performance
Another powerful example of growth through partnership is our four-year relationship with ghd® South Africa. Already managing Google Ads campaigns for the premium beauty brand, we’ve now expanded our role to include Paid Social campaigns across Meta, Instagram, and TikTok.
With the addition of high-impact creative formats, influencer collaboration, and first-party data testing, our objective is clear, deliver social-first media strategies that drive conversions and deepen brand engagement in a crowded digital space.
Our approach focuses on:
- Strategic campaign planning with high-ROAS execution
- Creative A/B testing across video and influencer content
Extreme Partnership in Action
What sets Algorithm apart isn’t just our services, it’s how we deliver them. Our clients don’t just get support, they get a strategic partner embedded in their success.
We’re proud that both Subaru and ghd® have entrusted us to scale with them, not just because of what we say, but because of what we’ve already delivered.
“These scope expansions are proof that when you build trust, results follow. We’re not just working for our clients—we’re growing with them.”
Final Thoughts
As we continue to deliver high-impact digital strategies for our clients across industries, one thing remains constant: our commitment to turning potential into performance. Whether it’s cars or premium hair product—our goal is simple: make every click count.
Want to explore what an Extreme Partnership with Algorithm could look like for your business? Get In Touch
