We have been asked numerous times over the years by clients to look at their attribution data, with the view of coming up with 1) … Read More

Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different … Read More

Data is powerful. The ability to measure every element in the digital space has given marketers more leverage in career-related discussions than ever before – … Read More

The Performance Marketing Ecosystem is our unique methodology to help ensure that a brand has a comprehensive handle on all of its digital marketing efforts. … Read More

In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and … Read More

GDPR :: What South African companies should know? GDPR (also known as the General Data Protection Regulation) is a new European framework for data protection … Read More

Integrated Digital Marketing Strategy v Marketing Campaigns Throwing a stone into an empty corridor comes to mind when you hear the words “let’s just do … Read More

The Reformed Art of “Client Service” in a Digital Agency The reality is that we used to live in a world where clients just wanted … Read More

Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? … Read More

We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and … Read More