Sarah Lake is the Client Impact Director at Algorithm

Sarah leads with a philosophy of Extreme Partnership, driving strategic growth through deep client collaboration and performance-focused thinking. With over 20 years of experience in client service and digital strategy, Sarah is passionate about aligning marketing impact with real business outcomes. She plays a key role in shaping how Algorithm delivers measurable, insight-led success for ambitious brands.

The Cambridge Dictionary defines a vendor as “a person or company that sells goods or services.”
 It’s a transactional relationship. Simple. Straightforward. You give, they pay.

But a Strategic Partner? That’s something else entirely. It’s described as “an arrangement between two companies or organisations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve.” It’s a mutually beneficial relationship built on collaboration, shared goals, and long-term success.

At Algorithm, we’ve made a clear shift from being seen as vendors to becoming true strategic partners. In fact, we’ve renamed our Client Service team to Client Impact—because we don’t just deliver services, we create measurable, meaningful impact.

An impact is defined as having a strong effect or influence on a situation or person.
For us, that means positively affecting our clients’ businesses, their results, their teams—and yes, even them personally. Read on to find out how we do this!

Embedding Ourselves in Your Business

We don’t just support your marketing efforts, we embed ourselves into your business. This means understanding your goals intimately, aligning with your internal teams, and ensuring that every SEO tweak, ad campaign, or CRO insight is tied back to what actually matters: Results.

It’s not just about awareness, impressions, and views. It’s about what your digital marketing efforts are supposed to do, whether that’s generating leads, increasing sales, building loyalty, or creating long-term value.

We’re very purposeful about how we approach our partnerships. In fact, we won’t recommend a service until we fully understand your business goals. Only then do we align the right mix of services, whether it’s SEO, Digital Paid Advertising, Conversion Rate Optimisation, UX/UI, or a focused combination of these.

How We Partner with You

Here’s a look at how we ensure we deeply understand your business and build a strategy that drives impact:

• Client Discovery
  We start with an in-depth understanding of your business, your objectives, your ideal customer, and what success looks like for you.
  
• Topic Mapping & Keyword Research
  We map out the topics and keywords that matter, based on your audience, your offerings, and how people actually search for your services or products.
  
• Market Share Analysis
  Our internally developed tool, using real search data, we assess your brand’s organic visibility against competitors. This reveals key opportunities, content gaps, and untapped potential in your market.
  
• Performance Marketing Strategy
  Using the RACE Framework, we build a strategy that connects the dots between SEO, Google Ads, Paid Social, content, and CRO/UX—all focused on performance.
  
• Roadmap Creation
  We develop a phased, practical plan that clearly outlines the steps we’ll take to achieve your goals.
  
• Execution & Reporting
  We implement, measure, and report on what matters, providing insights, not just numbers, and pivoting as needed when the market shifts.

Strategic, Not Transactional

The best way for us to create real impact and truly act as a strategic partner, is to stay aligned on what we’re trying to achieve, how we’ll get there, and what success looks like along the way. That means being flexible, data-informed, and results-obsessed.

At Algorithm, we’re not just supplying a service.
We’re by your side, helping you make smarter decisions, faster.
We’re your digital partner for growth.

Chat to us at Algorithm today—let’s build something impactful together.