CRO22 May 2025
The Importance of Data-Driven Decision-Making for Business Leaders
Unlock growth through data. In today’s digital landscape, data isn’t just a reporting tool-it’s your most powerful strategic asset. Discover how Algorithm helps business leaders move beyond dashboards to drive real results with AI-powered insights and performance-led decision-making. Read the full article… to explore how data-driven marketing transforms revenue, ROI, and long-term growth.
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CRO7 Oct 2022
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan on doing so, regardless the challenge is always how to take the theory and pull practical insights and knowledge from it that you can apply in your work. To make […]
Read article →6 Sept 2022
Simple User Experience Tips For Lead Generation
Sometimes stating the obvious is a very useful exercise to help provide us all with a much-needed reality check. When we expend our energy on building a website for our business it is of course with the objective of generating quality leads from any traffic that we attract. The issue, in many cases, is that […]
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CRO27 Feb 2020
eCommerce – Conversion Rate Testing
The continuous improvement cycle of split testing on websites has always been the most neglected tactics, that rarely gets deployed marketeers and agencies. The value of increasing conversion rates to get more people through the funnel should be a priority, especially for eCommerce websites. One of the issues is having a plan of tests, to […]
Read article →10 Jul 2019
Conversion Rate Optimisation Best Practices
Before we start talking about the best CRO best practices. Let’s first begin with understanding what Conversion Rate Optimisation is. Conversion Rate Optimisation is a process that involves optimising websites or apps to convert visitors into leads and leads into customers. CRO helps businesses increase the percentage of website visitors to take a desired action […]
Read article →11 May 2017
CRO The Sleeping Giant of Digital Performance
Conversion Rate Optimisation (“CRO”) is a huge part of the diet of work for digital agencies in Europe and the United States and the discipline is still growing fast. Yet in South Africa if you say CRO, people say "CRO what?". So, what is CRO? Put simply, it is a process of testing versions of […]
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