AI Search & GEO17 Jun 2026
Citations vs brand mentions: what they are, and why one without the other costs you
When AI answers a question, your brand can show up two ways. As a citation, linked as the source the model drew from. Or as a mention, named in the answer with no link at all. They look the same on the page. They do different work on the model. Most marketing teams track one, ignore the other, and misread their whole position in AI search because of it.
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AI Search & GEO5 Jun 2026
Where AI gets its answers: the two data pools that decide your visibility
When AI builds an answer for a user, it pulls from two very different pools of information. One is what it learned during training, frozen in time. The other is what it can fetch right now from the live web. Understanding which pool a model is using is the single most useful lens a CMO can develop on GEO. Here is what each pool is, how AI uses them together, and what changes for your brand-building strategy.
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AI Search & GEO5 Jun 2026
How AI understands brands: the entity model that decides GEO visibility
AI engines do not file brands the way a database does. They build a profile from patterns, from every mention and co-occurrence across millions of sources. The brands the model is confident about get cited. The fuzzy ones stay invisible. Here is the entity model behind ChatGPT, Gemini and Perplexity, and what it changes for South African CMOs.
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AI Search & GEO22 May 2026
We measured 46,315 AI citations in South Africa. ChatGPT, Perplexity and Claude trust different sources.
Algorithm Lighthouse analysed 2,737 prompts across the three biggest AI engines in the South African market. 83% of cited domains appeared on only one platform. Inside: the per-engine credibility maps, sector breakdown, and a 90-day action plan for South African CMOs.
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AI Search & GEO22 May 2026
Why your SEO does not make you visible in ChatGPT
SEO had a shared rulebook across Google, Bing and the rest. AI search does not. ChatGPT, Perplexity, Claude and Gemini each cite a different version of the web. We tested the thesis with 2,737 prompts in the South African market. Here is what changes when you stop treating AI search as one channel.
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SEO18 Jul 2025
The Future of Client Impact Management: Enter the Age of the Cyborg Marketers – Human + Machine
Client service is evolving and the future belongs to the Cyborg Marketer. In this article, Algorithm explores how AI is reshaping Client Impact Management, why human & machine collaboration is key, and how we’re co-building the systems that drive real performance.
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SEO15 Jul 2025
From Consulting to Co-Building: Why Growth Strategy Now Requires AI Infrastructure
AI pilots won’t drive growth, systems will. Discover why the next wave of business performance depends on embedded AI infrastructure, not just advice. Algorithm breaks down how we co-build with clients to scale strategy, not just experiments.
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SEO11 Jul 2025
The AI-Powered Marketer: What Skills Will Matter in 2025 and Beyond?
In the age of AI, execution is easy, discernment is rare. In this article, Algorithm unpacks the human capabilities that will set marketers apart: strategy, trust, interpretation, and creative judgment. Because AI doesn’t replace marketers. It multiplies the ones who know what matters.
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SEO27 Jun 2025
Why UX is Central to SEO
Search rankings don’t just depend on keywords, they depend on experience. Learn how Algorithm integrates UX and SEO to drive visibility, engagement, and conversion by designing sites that users (and search engines) love.
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SEO20 Jun 2025
Performance Is a Discipline, Not a Pivot - Especially in the Age of AI
Performance marketing isn’t a pivot, it’s a discipline. In this bold perspective, Algorithm explores how AI has commoditised the baseline, and why deep systems, embedded partnerships, and operational maturity are what truly set performance leaders apart.
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SEO17 Jun 2025
Beyond Vanity Metrics: How to Measure True ROI in Influencer Marketing
Influencer reach is easy to trackbusiness impact isn’t. In this article, Algorithm breaks down how brands can move beyond vanity metrics to measure real ROI from influencer marketing, with data-led strategies that link content to conversion.
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SEO29 May 2025
The Power of Topic Clusters, and Semantic Search
Topic clusters aren’t just an SEO tactic, they’re the blueprint for scalable search performance. Learn how we at Algorithm use semantic search, Market Share Analysis, and the RACE Intent Framework to build content ecosystems that drive market share, visibility, and growth.
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