Paid Media14 Aug 2026
Five consecutive years as a Google Premier Partner: what it takes and what it means
Google Premier Partner status is awarded to the top tier of paid media agencies in South Africa each year. What five consecutive years actually proves about system-driven performance.
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Paid Media30 May 2025
First-Party Data & Paid Media Strategy
First-party data isn’t just about retargeting, it’s your new growth engine. Discover how Algorithm helps brands activate owned data across the full funnel, using it to sharpen targeting, reduce CAC, and build performance that scales.
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Digital Marketing25 Oct 2024
Black Friday, Cyber Monday & Festive 2024
Preparing for Black Friday and Cyber Monday is crucial for e-commerce businesses, as these shopping events generate significant revenue in a short window. In 2024, there is a significant change to note and that’s the timing of Black Friday, Cyber Monday, and the onward Festive shopping period: We provided some commentary on 2023 in this […]
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Digital Marketing29 Apr 2024
Generating Quality Leads From Your Digital Marketing Campaigns
Ad platforms are often more focused on Consumer Targeting, think of options like : what people are interested in, age, gender, and location (the exception being LinkedIn). This is not always helpful in identifying behaviours or demographics skewed towards businesses. So how can you derive a more intelligent approach to lead generation campaigns that focus […]
Read article →19 Apr 2024
How To Target Higher-Income Market Segments In Digital Campaigns
Targeting higher-income customers on digital platforms requires a strategic approach that encompasses audience segmentation, compelling messaging, and of course, ongoing optimisation. By lateral thinking and leveraging media platform targeting capabilities, businesses can effectively attract affluent consumers and drive revenue. Here are some common digital behaviors observed among higher-income users: Quality Over Price: they are looking […]
Read article →3 Apr 2024
Improving Reporting For Google Performance Max Campaigns
The benefits of Google’s Performance Max “pmax” campaigns are well understood. By utilising machine learning and automation to maximize performance across Google ad networks, including Search, Display, YouTube, and Discover. However, while Performance Max campaigns offer numerous benefits, advertisers need to be aware of the limitations, particularly concerning reporting and analysis capabilities. Limited Transparency and […]
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Paid Media25 Nov 2023
Beyond Clicks: Measuring ROI and Attributions in Paid Advertising
We can use ROI and Attribution to measure and optimize the performance of Paid Media campaigns. After clicking, users engage in various activities online and this activity is multi-layered. In order to better understand this activity so that we can also optimize these campaigns, we rely on insights such as ROI and Attribution. These insights […]
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Digital Marketing31 Jul 2023
Customer Match Lists for Google Ads: A Guide to Personalised Advertising
Personalised advertising has become a key element in successful digital marketing strategies. The ability to reach specific audiences with tailored messages is essential for maximising ad relevance and driving higher conversions. Google Ads, one of the most powerful advertising platforms, offers an effective tool known as "Customer Match Lists" that allows advertisers to connect with […]
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Digital Marketing31 Mar 2023
Dealing With Auto Apply In Google Ads
What is Auto Apply? Auto Apply is a feature within Google Ads that allows the platform's artificial intelligence (AI) algorithms to automatically apply recommended changes to your ad campaigns. If you use Google Ads you may have noticed changes being applied to your campaigns. This is done by a Google Ads feature or tool called […]
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Digital Marketing20 Mar 2023
Audience Targeting for Google Ads
Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or showing interest in your brand, product or service. Display ads are visually engaging ads on the Google Display Network. The Google Display Network is a collection of more than 2 […]
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Digital Marketing7 Mar 2023
Transitioning from UA to GA4 for Google Ads
Google Analytics 4 (GA4) is a newer version of Google's web analytics platform that was launched in October 2020. It is designed to provide a comprehensive and advanced view of user behavior across various devices and channels, including offline interactions, mobile apps, and web. In contrast to its predecessor, Universal Analytics (UA), GA4 brings about […]
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Paid Media10 Feb 2023
Value Based Bidding For Google Ads – Performance Marketing
Value-based bidding is a bidding strategy in Google Ads that allows advertisers to set bids based on the estimated monetary value of conversions or other valuable actions on their website. Why is this important? Because not every customer or potential customer has the same value to your business: The goal is to maximize the return […]
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