CRO7 Oct 2022
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan on doing so, regardless the challenge is always how to take the theory and pull practical insights and knowledge from it that you can apply in your work. To make […]
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Digital Marketing24 Feb 2022
How To Optimise Google Ads Campaigns & Keywords
When managing Google campaigns, it has never been easier to rely on Google to auto-optimise campaigns. the new Google auto-apply AI led optimisation is very impressive, but there’s a problem. This problem is not new, since the “day-dot” many people could set up campaigns but very few able to optmise campaigns for greater return or […]
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Digital Marketing21 Apr 2021
Performance Marketing : Google Responsive Display
Google Responsive Display Ads Let us start with the basics, what are Google Responsive Display ads? Well here is an example ad below… Gone are the days when you have to create multiple image ads in varying sizes, that is why they are called RESPONSIVE display ads. The new format enables you to load just […]
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Paid Media23 Mar 2021
Writing For SEO -The Dos and Don'ts
Writing For SEO -The Dos and Don'ts Writing for SEO is the same as writing any regular piece of content right? Wrong. There are some similarities, but SEO copywriting is a different kind of art form. While normal content writing is more focused on attracting, engaging, and converting leads, SEO writing focuses more on creating […]
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Paid Media19 Mar 2021
Performance Marketing : Google Shopping Fundamentals
Google Shopping Fundamentals Let us start with the basics, what are shopping ads, well these guys here… They appear on Google when you are searching for a product that can be purchased on any number of e-commerce websites. So I guess the obvious place to start, is how do advertisers (websites) get their product to […]
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Paid Media26 Jan 2021
Performance Marketing : Google Merchant Centre : Product Feeds
Google Merchant Centre: Product Feeds We touched on the basics of the Google Ads platform in our last blog. As described some of the campaign types within the platform require a product feed in order to dynamically serve ads that are more relevant and targeted to your website users. By this, we mean ad types […]
Read article →20 Jan 2021
Performance Marketing : The Google Ads Stack
Google Ads in Simple Terms Google offers a great set of tools to set up, run, manage and optimise marketing campaigns. From beginner to advanced users, there are plenty of options, campaign types, and objectives to choose from. This is partly the problem. Too many choices, too many different campaign objectives. So, it’s easy to […]
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Paid Media4 Oct 2019
How should you manage SEO campaigns alongside Paid Media campaigns?
A good marketing strategy for any company involves many parts all working together and should be designed to achieve the desired outcome, usually signups and sales. A huge part of the strategy is usually made up of paid media which comes in various shapes and sizes. In this post, we will be looking at strategies […]
Read article →29 Jul 2019
Is Your Paid Media Working as Hard As You Are?
Its 99% Likely your Paid Media Campaigns are far from Optimal Digital paid media is like stock trading. You are investing your companies hard-earned money and just a few mistakes can be the difference between extreme success or total failure. Like stock trading, managing and optimising paid campaigns can be complex and is subject to […]
Read article →Paid Media26 Mar 2018
Google Adwords Bans Cryptocurrency Ads
As of June 2018, all Cryptocurrency ads will be banned on the Google Adwords platform. Google's ad policy has been updated to reflect the following: “In addition, ads for the following will no longer be allowed to serve: Binary options and synonymous products Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, […]
Read article →4 Jan 2018
Facebook Custom & Look-a-Like Audiences, put simply
Facebook Custom & Look-a-Like Audiences, put simply They Say “We need a more targeted approach to our paid social, using custom and look-a-like audiences” What on earth are they on about? Let's get Straight To The Point… They Mean You have the ability in Facebook to load a file of customers or enquirers. Normally a […]
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