2 Mar 2020
What are Hreflang Tags?
An Hreflang is an HTML attribute that is used to tell search engines about the specific language and geographical targeting of your webpages. For websites with multiple versions of a page, served in different languages, hreflang tags are a way of telling Google to serve the correct version of your content to users in different […]
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Paid Media4 Oct 2019
How should you manage SEO campaigns alongside Paid Media campaigns?
A good marketing strategy for any company involves many parts all working together and should be designed to achieve the desired outcome, usually signups and sales. A huge part of the strategy is usually made up of paid media which comes in various shapes and sizes. In this post, we will be looking at strategies […]
Read article →2 Sept 2019
Canonical Tags for SEO, Their Uses and Implementation?
In SEO you may have heard about canonical tags, but what exactly are canonical tags? What do they help us achieve? When should we use them and how? In the article below, we help clear things up for you and give examples of how canonical tags are used. What are the canonical tags? A canonical […]
Read article →2 Sept 2019
The Pros and Cons of WordPress for SEO explained
When it comes to having a website, choosing the right method of development, whether coding or using a CMS (content management system), can be daunting. Careful evaluation is required as there are a lot of factors to consider. As you may know, there are plenty of CMS options such as WordPress, Magento, Webflow, Wix and […]
Read article →10 Jul 2019
How do you know if your SEO Agency is doing a Good Job?
SEO is a buzz word. The key questions previously have been, what is SEO, do companies need it and if so why? Now that SEO has cemented itself as an important component for any business, one of the key questions has now shifted to understanding what to expect from your SEO agency and if they […]
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SEO3 Jun 2019
What is Google Search Console, Why Should You Care?
So, you have launched your website; but it’s now been weeks or even months since you built your site, and the traffic to your website is still not increasing or getting any better; your conversions and online goals are stagnant, and it’s even hard to find your business when you search for it on Google. […]
Read article →31 May 2019
Content Pillars & Topic Clusters
Every business needs a blog. It’s the ideal tool for marketing yourself, your business, your product, or your service. For many businesses, a blog is also an information portal, educating visitors and introducing them to products and ideas that they would not have been exposed to otherwise. But how can you grow your blog to […]
Read article →30 May 2019
Google Page Speed Explained
At Algorithm, we have a significant amount of data on each of our client's campaigns. We use this data to guide and drive our SEO strategy and implementation. One of the big trends we have seen over the last 2- 3 months is a strong increase in rankings and exposure in Google of sites that […]
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SEO25 Mar 2019
SEO 101 – Sitemaps & Robots
What is an XML Sitemap? An XML sitemap (also known as an Extensible Markup Language Sitemap) is a file in simple text format that details all the URLs on a specific website. It includes information on each specific URL, including the importance of the page, when it was last updated and how frequently it is updated […]
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SEO30 Jan 2019
Are you doing Social Media the wrong way round?
Why social media content should live on-site not just on Facebook & Instagram Brands and agencies spend countless hours creating beautifully crafted social media posts (some not so beautiful) for Facebook & Instagram, but are missing a vital component of digital marketing in the process. Largely the process adopted by brands and agencies is as […]
Read article →22 Jun 2018
Artificial Intelligence’s Impact on your SEO Strategy
Does your SEO strategy meet the needs of artificial intelligence bots? SEO specialists should always be reading and learning to know how to effectively plan for algorithm updates. When you search for something using the Google search engine, the results displayed will consider 3 main factors; Your location Your search history And what other users […]
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SEO26 Mar 2018
Google Confirms March 2018 Algorithm Update
Google Confirms March 2018 Algorithm Update Earlier this week Google announced that there had been an update to their ranking algorithm. This is unusual as Google does not usually share information around updates to the core algorithm. They further stated that they carry out updates like this several times a year and that it did […]
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