Performance Marketing7 May 2024
Growth Marketing vs. Performance Marketing
In today’s digital age, marketing strategies play a crucial role in shaping the success of a business. This makes customers and clients aware of the business’s products, services or solutions which can help them make informed decisions when buying or paying for the service. With this being said, two prominent marketing approaches that are often […]
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Digital Marketing29 Apr 2024
Generating Quality Leads From Your Digital Marketing Campaigns
Ad platforms are often more focused on Consumer Targeting, think of options like : what people are interested in, age, gender, and location (the exception being LinkedIn). This is not always helpful in identifying behaviours or demographics skewed towards businesses. So how can you derive a more intelligent approach to lead generation campaigns that focus […]
Read article →19 Apr 2024
How To Target Higher-Income Market Segments In Digital Campaigns
Targeting higher-income customers on digital platforms requires a strategic approach that encompasses audience segmentation, compelling messaging, and of course, ongoing optimisation. By lateral thinking and leveraging media platform targeting capabilities, businesses can effectively attract affluent consumers and drive revenue. Here are some common digital behaviors observed among higher-income users: Quality Over Price: they are looking […]
Read article →3 Apr 2024
Improving Reporting For Google Performance Max Campaigns
The benefits of Google’s Performance Max “pmax” campaigns are well understood. By utilising machine learning and automation to maximize performance across Google ad networks, including Search, Display, YouTube, and Discover. However, while Performance Max campaigns offer numerous benefits, advertisers need to be aware of the limitations, particularly concerning reporting and analysis capabilities. Limited Transparency and […]
Read article →13 Dec 2023
Unlock the Full Potential of Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics. GA4 gives a better understanding of user interactions and website or app performance. Regardless of your level of expertise in digital marketing, mastering GA4 is vital for making intelligent and informed decisions to improve your online presence. In the following sections below, we will discuss […]
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Digital Marketing7 Dec 2023
Black Friday E-commerce Trends in South Africa: An Analysis of Traffic, Transactions, and Black Friday Dynamics
Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings.
Read article →13 Nov 2023
How Paid Advertising Helps SEO
In the fast-paced digital landscape, the relationship between paid advertising and search engine optimisation (SEO) is crucial for the success of any business. In many situations, we find that clients do not know the difference between the two. While both these strategies can serve clear purposes, they are inherently intertwined and complement each other's roles. […]
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CRO7 Oct 2022
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan on doing so, regardless the challenge is always how to take the theory and pull practical insights and knowledge from it that you can apply in your work. To make […]
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Digital Marketing24 Jun 2022
Lead Scoring For Lead Generation Campaigns
Most businesses spend their marketing budget on generating leads or revenue. When it comes to lead generation campaigns, the objective is very clear, getting the right target audience to engage with your brand and sales team, to hopefully convert into a revenue-generating client. The problem is trying to identify what is a good lead or […]
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Digital Marketing20 Jun 2022
The Power Of Server Side Tracking for Analytics
As digital marketers, we rely on the web analytics data we collect to inform our strategies, measure the success of what we do, and identify opportunities to improve the user’s experience on our websites. The industry has seen a change over the last few years, with increased legislation, regulation and expectations related to user privacy, […]
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Digital Marketing23 Mar 2021
3 FREE e-Books – No Subscription Required
What is Digital Performance Marketing? Why should a business owner care? In this FREE e-Book, we try and keep things at a high level, so that you have a broad understanding of what Performance Marketing is. Plus an understanding of the key principles that will enable you to manage successful online campaigns. Download your FREE […]
Read article →Performance Marketing13 Dec 2019
eCommerce – Home Pages – Basic Mobile Best Practice – SEO & UX
The homepage of any eCommerce site will always be one of the most important pages on your website. It's like the front cover of your product catalogue, where you have one chance to show the range and depth of your product offering and entice users into taking a shopping journey. So here's our guide to […]
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