Digital Marketing7 Apr 2025
How We Help Businesses Scale Without Increasing Marketing Budgets
Scaling your business doesn’t have to mean increasing marketing spend. Discover how Algorithm’s data-driven strategies, AI-powered insights, and intent-led marketing help brands maximise ROI, optimise budgets, and unlock sustainable growth. Read more…
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Digital Marketing3 Apr 2025
How Algorithm Goes Beyond Traditional Agencies
Traditional agencies take a service-based approach: the client needs a service, the agency renders it. Brands don't need just another service provider - they need a strategic partner who understands their business, anticipates challenges and actively drives growth.
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Digital Marketing1 Apr 2025
Scaling Trust, Driving Performance: How Subaru South Africa and ghd® South Africa Expanded Their Scope with Algorithm
Algorithm proudly announces the expansion of its long-standing partnerships with Subaru South Africa and ghd® South Africa. These scope increases reflect the success of our Extreme Partnership model-rooted in trust, performance, and shared ambition. Read the full article…
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Digital Marketing28 Mar 2025
Leveraging AI & Data Science for Smarter Marketing
AI and data science are transforming marketing measurement-are you keeping up? Traditional attribution models no longer cut it. Discover how Algorithm’s AI-driven Marketing Mix Modelling (MMM) helps brands optimise budget allocation, predict performance, and future-proof their strategies. 🔗 Read more…
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Digital Marketing13 Mar 2025
The Algorithm Approach: Creating High-Impact Paid Media Strategies
In today's complex digital market, effective paid media plans rely on more than just outstanding creative, they also involve working with algorithms to maximise impact. At Algorithm, we don't just execute media plans, we partner with brands to create data-driven strategies that integrate seamlessly with platform algorithms, assuring long-term performance and excellent ROI and turns […]
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Digital Marketing7 Mar 2025
What is Extreme Partnership & Why It Matters for Business Growth
Extreme Partnership: The Key to Business Growth Success in digital marketing isn’t just about running campaigns-it’s about building deep, strategic relationships. At Algorithm, we believe in Extreme Partnership, a next-level client experience that goes beyond expectations. Learn how we anticipate needs, deliver more than expected, and foster emotional connections to drive real business impact. Read More….
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Digital Marketing3 Mar 2025
Winning the Digital Race: How the RACE Intent Framework Puts Your Business in Pole Position
Winning the Digital Race: How the RACE Intent Framework Puts Your Business in Pole Position In the high-speed world of digital marketing, having a strong engine isn’t enough - you need a data-driven strategy that fuels sustainable growth. Algorithm’s RACE Intent Framework is designed to optimise every stage of the customer journey, helping businesses accelerate past competitors and maximise ROI. Learn how intent-driven insights, real-time data, and a fully integrated strategy can drive your business to the top Read More…
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Digital Marketing3 Mar 2025
How CMO's Can Build Influence Within the C-Suite and Beyond
CMOs today are more than just marketing leaders-they are key business strategists. To gain influence within the C-suite, CMOs must align marketing efforts with business objectives, leverage data for strategic decision-making, and drive measurable revenue impact. This article explores actionable strategies for CMOs to strengthen their role as growth drivers Read More…
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Digital Marketing4 Nov 2024
GPT-Powered Search and the Future of SEO: What South African Brands Need to Know
As GPT-powered search tools like OpenAI’s SearchGPT transform the digital landscape, the way South African businesses approach search engine optimisation (SEO) is rapidly evolving. This technology, designed to answer user queries directly and in real-time, bypasses traditional web navigation, influencing how consumers find information and interact with brands. For marketing leaders, this shift presents a […]
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Digital Marketing30 Oct 2024
Black Friday, Cyber Monday, and Festive Season 2024: A Strategic Guide for C-Suite Executives
As we approach the high-stakes shopping season spanning Black Friday through Christmas and into the new year, a data-led approach is essential for brands seeking to capitalise on the distinctive behaviours and trends shaping South African retail. Drawing on campaign data from Algorithm clients, insights from the Algorithm Owl Analysis, and Google’s research, this guide […]
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Digital Marketing25 Oct 2024
Black Friday, Cyber Monday & Festive 2024
Preparing for Black Friday and Cyber Monday is crucial for e-commerce businesses, as these shopping events generate significant revenue in a short window. In 2024, there is a significant change to note and that’s the timing of Black Friday, Cyber Monday, and the onward Festive shopping period: We provided some commentary on 2023 in this […]
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Performance Marketing7 May 2024
Performance Marketing KPIs
In the world of digital marketing, Performance Marketing KPIs stand as crucial milestones on the path to achieving client success. These KPIs are not merely numbers; they are reflections of strategy effectiveness, campaign relevance, and financial return. Understanding their nuances is crucial for any expert looking to improve their client's marketing performance. This guide delves […]
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