9 Dec 2019
eCommerce – Product Pages – Basic Mobile Best Practice – SEO & UX
eCommerce sites are often a large project and rightly so, eCommerce enabled sites are the easiest way to generate online revenue with minimal overheads. Unfortunately, the delivery of both small or large eCommerce enabled sites is fundamentally compromised by missing the most basic of both Search Engine Optimisation and User Experience best practice. So here's […]
Read article →15 Jul 2019
Integrated Reporting for Performance Marketing
Reporting is Ugly, and Hard Work We have launched an integrated reporting tool set, that pulls data dynamically from a wide range of sources into a simple visual layer. You can have a play here: Google Analytics and many other web stats platforms are great but they all offer too many variables and an overwhelming […]
Read article →
Performance Marketing25 Apr 2019
How We Do What We Do
This year Algorithm turns three, and over the course of the last few years has grown from a team of two to a small agency of 15. During this time our approach to SEO has been refined and improved. x In previous agencies more technical and specialist driven service lines (like SEO) have been hard […]
Read article →
Performance Marketing16 Apr 2019
Site Speed Optimisation Explained
A slow website is like being stuck in traffic. You can easily get impatient if nothing is happening and quickly look to your left or right to switch routes. When it comes to websites, that’s how users switch once yours is slow, especially if they’re using a mobile device. According to Southern (2019), ”fifty-four percent […]
Read article →
Performance Marketing19 Feb 2019
Practical Content Audits That Immediately Improve Your Websites Traffic & User Experience
Building a website, small medium or large is a long and hard task. And let’s face it, once done we don’t very often look back and optimise the content that we spent 1,000s of hours creating. We ignore this vital aspect of digital marketing because it’s overwhelming. The tragedy is that on-site content optmisation is one of […]
Read article →
Performance Marketing2 Jan 2018
Your site speed sucks
Your Site Speed Sucks They Say “We need to reduce your site speed loading time by compressing images and javascript, otherwise Google will penalise us hard!” What on earth are they on about? Let's get Straight To The Point… They Mean That you are losing leads and revenue – due to a poor user experience […]
Read article →
Performance Marketing15 May 2017
What is Performance Marketing? Why should you care?
We all want proof instead of theories and results rather than cheap talk. At the end of the day, as a marketing manager or business owner, you want a return on investment from your marketing spend. This is where performance marketing comes into play. This style of marketing has drastically changed the way we advertise and with […]
Read article →Showing 37-43 of 43 posts