Digital Marketing10 Aug 2022
Your Site Has Been Hacked – What Should You Do Now?
It's every business owner's worst nightmare – their website has been hacked. Suddenly, all of your online content is replaced with something offensive, or worse, your entire site is taken offline. What do you do now? In this blog post, we'll outline some steps that you can take to mitigate the damage and protect your […]
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Digital Marketing5 Jul 2022
SEO Best Practice for Podcasts
Google has been indexing and trying to understand audio content since mid-2019, which has marked a new territory for podcasts. In this guide we outline the best practice for Organic Search and podcast content. Choosing A Platform One of the biggest and hardest decisions will be which podcast hosting platform to use. The top four […]
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Digital Marketing24 Jun 2022
Lead Scoring For Lead Generation Campaigns
Most businesses spend their marketing budget on generating leads or revenue. When it comes to lead generation campaigns, the objective is very clear, getting the right target audience to engage with your brand and sales team, to hopefully convert into a revenue-generating client. The problem is trying to identify what is a good lead or […]
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Digital Marketing20 Jun 2022
The Power Of Server Side Tracking for Analytics
As digital marketers, we rely on the web analytics data we collect to inform our strategies, measure the success of what we do, and identify opportunities to improve the user’s experience on our websites. The industry has seen a change over the last few years, with increased legislation, regulation and expectations related to user privacy, […]
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Digital Marketing23 May 2022
Using Social Media To Boost Organic Search Results
Let’s break down how social media helps with an SEO strategy. Picture this equation throughout this article. Equation: More Social Visibility = More Links = Higher Rankings. Makes sense, right? What is SEO (Search Engine Optimisation)? The process of optimising a website to gain free, organic, editorial or natural search results through which leads to […]
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Digital Marketing10 Mar 2022
The Impact Of Machine Learning on SEO
WARNING: This post was written by AL the Algorithm AI and Machine Learning Content Bot. It's still a little rough, but you can see the way the future is heading. #robots Machine learning and artificial intelligence are two of the most talked-about topics in the tech world right now. And for good reason – these […]
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Digital Marketing24 Feb 2022
How To Optimise Google Ads Campaigns & Keywords
When managing Google campaigns, it has never been easier to rely on Google to auto-optimise campaigns. the new Google auto-apply AI led optimisation is very impressive, but there’s a problem. This problem is not new, since the “day-dot” many people could set up campaigns but very few able to optmise campaigns for greater return or […]
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Digital Marketing7 Sept 2021
UK Insurance Sector – Market Share Analysis
Welcome to the Algorithm UK Market Share Analysis (August 2021). Who is winning the digital search marketing war in the UK insurance sector? Find out in our UK Market Share Analysis. Regardless of your sector, Algorithm can help you identify gaps & opportunities to help you beat your online competition. Check our UK insurance sector […]
Read article →31 Aug 2021
Key Technical SEO Issues Explained
SEO is a game of so many moving parts. It is not just about making your website look pretty for users. There is a multitude of different factors that influence the success of your website. Among these factors, there are three key technical SEO issues: indexation, content and page speed. We will discuss each of […]
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Digital Marketing21 Apr 2021
Performance Marketing : Google Responsive Display
Google Responsive Display Ads Let us start with the basics, what are Google Responsive Display ads? Well here is an example ad below… Gone are the days when you have to create multiple image ads in varying sizes, that is why they are called RESPONSIVE display ads. The new format enables you to load just […]
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Digital Marketing23 Mar 2021
3 FREE e-Books – No Subscription Required
What is Digital Performance Marketing? Why should a business owner care? In this FREE e-Book, we try and keep things at a high level, so that you have a broad understanding of what Performance Marketing is. Plus an understanding of the key principles that will enable you to manage successful online campaigns. Download your FREE […]
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Digital Marketing2 Jul 2020
Why a Custom Alert Tool Could Save You From Losing Significant Online Revenue
One of the often praised aspects of digital marketing is the ability to track almost any action or behaviour on your website. This is hugely powerful and we quickly come to rely on the data available to us. But what happens when something goes wrong? What if your tracking breaks and you only realise a […]
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