19 Jun 2020
Google Analytics UTM Tracking Explained
A key component to a marketer's arsenal is the ability to measure the success if their campaigns and marketing activities and optimise accordingly. Tools such as Google Analytics provide important insight to traffic driving activities, but by default might not give you the level of detail required to prove exactly what is and isn't working. […]
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Digital Marketing28 May 2020
The most Useful SEO Software in 2020
Here is our list of the most useful SEO tools and software: Google Analytics Google Analytics a free digital analytics tool, and is available free to anyone wanting to use it. It is by far the most useful tool in this list and gives you answers to almost any question that you have about your […]
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Digital Marketing28 May 2020
eCommerce: Margin Based Reporting Make More Profit
The success of any eCommerce website relies heavily on the data we collect and how we use that data to improve performance. Google Analytics and other digital analytics solutions have given us the ability to easily collect sales data and tie this back to specific marketing activity or on-site behaviour. However, these tools generally don't […]
Read article →18 Dec 2019
What is Microsoft Power BI?
Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different data sources. This helps break down and simplify data into a visual report or dashboard. This tool also provides business intelligence capabilities, where data can be transformed and manipulated. Visual […]
Read article →2 Sept 2019
The Pros and Cons of WordPress for SEO explained
When it comes to having a website, choosing the right method of development, whether coding or using a CMS (content management system), can be daunting. Careful evaluation is required as there are a lot of factors to consider. As you may know, there are plenty of CMS options such as WordPress, Magento, Webflow, Wix and […]
Read article →24 Jun 2019
Setting Meaningful Digital KPIs
Well set up Key Performance Indicators (KPI’s) and Targets are key pillars in any digital marketing campaign strategy. It goes without saying, meaningful targets and KPI’s increase your chances of success. Let's take a step back for a moment. What are KPI’s, Targets and Goals? A Key Performance Indicator (KPI) is a metric or a […]
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Digital Marketing3 Jun 2019
Squeezing More Out of Your Digital Marketing
In May 2019, Algorithm hosted a thought leadership workshop with some of our very own clients as well as some industry experts. We questioned if they were all sure that they are squeezing the most out of their digital marketing efforts. The event kicked off with our Director of Operations, Ashley Watts who ran through […]
Read article →2 May 2019
Don't Get Lost in the Attribution Hole
We have been asked numerous times over the years by clients to look at their attribution data, with the view of coming up with 1) some meaningful data insights 2) a killer strategy that will transform the clients marketing approach and revenue performance Every time we have tried, we ended up in the same position. […]
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Digital Marketing1 Apr 2019
Are you limiting your career through poor data storytelling?
Data is powerful. The ability to measure every element in the digital space has given marketers more leverage in career-related discussions than ever before – after all, you can easily show the value you bring. But this very same data can also be a curse. The ability to measure everything has given rise to an […]
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Digital Marketing19 Mar 2019
Digital Performance Methodology Unpacked
The Performance Marketing Ecosystem is our unique methodology to help ensure that a brand has a comprehensive handle on all of its digital marketing efforts. We do this using a combination of software, and digital search experts. Helping you drive more digital revenue by getting all the fundamentals in place. Here's a comprehensive rundown of […]
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Digital Marketing12 Mar 2019
You are wasting your Marketing Budget, here's why
In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. Considering the number of channels now available to market we suspect this percentage will continue to increase. Content Creation & Design Search Engine Optimisation Data & Analytics Google Advertising Facebook […]
Read article →23 May 2018
GDPR :: What South African companies should know?
GDPR :: What South African companies should know? GDPR (also known as the General Data Protection Regulation) is a new European framework for data protection laws. It gives people greater protection and rights and control over how data is being used. The new European framework is set to go into effect on May 25th, 2018 […]
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