Digital Marketing12 Apr 2018
Integrated Digital Marketing Strategy v Marketing Campaigns
Integrated Digital Marketing Strategy v Marketing Campaigns Throwing a stone into an empty corridor comes to mind when you hear the words “let’s just do some marketing campaigns”. Like any marketing, unless informed and tracked how can you rate the success? Without it, your efforts are just RAMS (random acts of marketing). So why is […]
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Digital Marketing12 Apr 2018
The Reformed Art of “Client Service” in a Digital Agency
The Reformed Art of “Client Service” in a Digital Agency The reality is that we used to live in a world where clients just wanted digital, they were not sure what it was, but everyone had it, so they wanted it too. Today, we sit in a very different space, where our clients know the […]
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Digital Marketing15 Jul 2017
Performance marketing retainers make no sense
Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? Because it gives them a degree of certainty and that in-turn gives the possibility to plan revenue and resources. To some extent this makes sense for creative work where the […]
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Digital Marketing17 Jun 2017
Pitches – Winning or Losing?
We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and do we stop to make sure that they make sense? The pitch is the most alien way of deciding who to date? Not only do you invite 10 unsuspecting individuals […]
Read article →2 Jun 2017
The death of the Digital Marketeer?
There's a global frenzy surrounding Artificial Intelligence. How real is the threat that Digital Marketeers are soon to be replaced by AI? The 4th industrial revolution has been discussed widely over recent months and there’s real tangible fear that jobs will be replaced by AI and in large volumes. Marketing is becoming more personalised in […]
Read article →15 May 2017
Scared of digital marketing? We unpack why you shouldn't be.
3 misconceptions about why South African businesses can't be digital in 2017 Over the last 10 years the digital world has transformed how we do business across the globe. Customers expect an online presence and having a highly functioning website and digital presence is often the difference between success and failure. With that said, there […]
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