Digital Marketing13 Mar 2025
The Algorithm Approach: Creating High-Impact Paid Media Strategies
In today's complex digital market, effective paid media plans rely on more than just outstanding creative, they also involve working with algorithms to maximise impact. At Algorithm, we don't just execute media plans, we partner with brands to create data-driven strategies that integrate seamlessly with platform algorithms, assuring long-term performance and excellent ROI and turns […]
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Digital Marketing7 Mar 2025
What is Extreme Partnership & Why It Matters for Business Growth
Extreme Partnership: The Key to Business Growth Success in digital marketing isn’t just about running campaigns-it’s about building deep, strategic relationships. At Algorithm, we believe in Extreme Partnership, a next-level client experience that goes beyond expectations. Learn how we anticipate needs, deliver more than expected, and foster emotional connections to drive real business impact. Read More….
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Digital Marketing3 Mar 2025
Winning the Digital Race: How the RACE Intent Framework Puts Your Business in Pole Position
Winning the Digital Race: How the RACE Intent Framework Puts Your Business in Pole Position In the high-speed world of digital marketing, having a strong engine isn’t enough - you need a data-driven strategy that fuels sustainable growth. Algorithm’s RACE Intent Framework is designed to optimise every stage of the customer journey, helping businesses accelerate past competitors and maximise ROI. Learn how intent-driven insights, real-time data, and a fully integrated strategy can drive your business to the top Read More…
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Digital Marketing3 Mar 2025
How CMO's Can Build Influence Within the C-Suite and Beyond
CMOs today are more than just marketing leaders-they are key business strategists. To gain influence within the C-suite, CMOs must align marketing efforts with business objectives, leverage data for strategic decision-making, and drive measurable revenue impact. This article explores actionable strategies for CMOs to strengthen their role as growth drivers Read More…
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Digital Marketing4 Nov 2024
GPT-Powered Search and the Future of SEO: What South African Brands Need to Know
As GPT-powered search tools like OpenAI’s SearchGPT transform the digital landscape, the way South African businesses approach search engine optimisation (SEO) is rapidly evolving. This technology, designed to answer user queries directly and in real-time, bypasses traditional web navigation, influencing how consumers find information and interact with brands. For marketing leaders, this shift presents a […]
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Digital Marketing30 Oct 2024
Black Friday, Cyber Monday, and Festive Season 2024: A Strategic Guide for C-Suite Executives
As we approach the high-stakes shopping season spanning Black Friday through Christmas and into the new year, a data-led approach is essential for brands seeking to capitalise on the distinctive behaviours and trends shaping South African retail. Drawing on campaign data from Algorithm clients, insights from the Algorithm Owl Analysis, and Google’s research, this guide […]
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Digital Marketing25 Oct 2024
Black Friday, Cyber Monday & Festive 2024
Preparing for Black Friday and Cyber Monday is crucial for e-commerce businesses, as these shopping events generate significant revenue in a short window. In 2024, there is a significant change to note and that’s the timing of Black Friday, Cyber Monday, and the onward Festive shopping period: We provided some commentary on 2023 in this […]
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Digital Marketing7 May 2024
Unlocking Digital Success: How a Digital Marketing Agency Can Transform Your Small Business
In today’s rapidly evolving business landscape, establishing a robust online presence is not just an option; it's a necessity for small businesses to thrive. In this guide, we'll explore how hiring a Digital Agency can empower your small business to achieve unparalleled success in the digital realm. Understanding Digital Marketing for Small Businesses In a […]
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Digital Marketing29 Apr 2024
Generating Quality Leads From Your Digital Marketing Campaigns
Ad platforms are often more focused on Consumer Targeting, think of options like : what people are interested in, age, gender, and location (the exception being LinkedIn). This is not always helpful in identifying behaviours or demographics skewed towards businesses. So how can you derive a more intelligent approach to lead generation campaigns that focus […]
Read article →19 Apr 2024
How To Target Higher-Income Market Segments In Digital Campaigns
Targeting higher-income customers on digital platforms requires a strategic approach that encompasses audience segmentation, compelling messaging, and of course, ongoing optimisation. By lateral thinking and leveraging media platform targeting capabilities, businesses can effectively attract affluent consumers and drive revenue. Here are some common digital behaviors observed among higher-income users: Quality Over Price: they are looking […]
Read article →3 Apr 2024
Improving Reporting For Google Performance Max Campaigns
The benefits of Google’s Performance Max “pmax” campaigns are well understood. By utilising machine learning and automation to maximize performance across Google ad networks, including Search, Display, YouTube, and Discover. However, while Performance Max campaigns offer numerous benefits, advertisers need to be aware of the limitations, particularly concerning reporting and analysis capabilities. Limited Transparency and […]
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Digital Marketing7 Dec 2023
Black Friday E-commerce Trends in South Africa: An Analysis of Traffic, Transactions, and Black Friday Dynamics
Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings.
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