Digital Marketing30 Nov 2023
Voice Search and SEO: Optimising for The Future
Technology has continuously evolved, bringing us to an era dominated by innovation, notably in voice search. Voice Search has emerged as a powerful and convenient tool, transforming the way people search for information online. One might argue that voice functionalities have been around for a fair amount of time, with most people using AI assistants […]
Read article →22 Nov 2023
Copywriting in the Age of AI: Blending Art and Automation for Effective Communication
Artificial Intelligence (AI), while not entirely brand-spanking new, has made a significant and undeniably influential evolutionary shift recently. And that’s in the humble arena of copywriting. As businesses strive to stay ahead in various competitive markets within this digitally powered, global village of modern marketing and commerce, leveraging AI in copywriting has become a game-changer, […]
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Digital Marketing3 Nov 2023
AI in SEO – The future is here
In the ever-evolving world of digital marketing, staying ahead of the curve is key to beating your online opposition. Enter the world of AI in SEO, where artificial intelligence is proving to be a game-changer. A survey on Hubspot, which gathered responses from over 1,350 marketers, revealed some compelling statistics about how AI is being […]
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Digital Marketing31 Jul 2023
Customer Match Lists for Google Ads: A Guide to Personalised Advertising
Personalised advertising has become a key element in successful digital marketing strategies. The ability to reach specific audiences with tailored messages is essential for maximising ad relevance and driving higher conversions. Google Ads, one of the most powerful advertising platforms, offers an effective tool known as "Customer Match Lists" that allows advertisers to connect with […]
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Digital Marketing14 Jul 2023
Structured Data Testing Tools For SEO
By Solomon Tshielo, Algorithm In the world of SEO, structured data plays a crucial role in improving your website's visibility and performance. However, implementing structured data correctly can be challenging. That's where structured data testing tools come to the rescue. Over the years, based on my experience, I have learned the hard way that implementing […]
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Digital Marketing27 Jun 2023
Best Practice: The Relationship Between PR & SEO
The digital marketing mix is always being upgraded with the aim to give consumers what they’re looking for, and ensuring this is done in the most efficient way possible. With different marketing tools such as Public Relations and Search Engine Optimisation, organisations are often spoilt for choice when deciding which tool to employ to really […]
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Digital Marketing31 Mar 2023
Dealing With Auto Apply In Google Ads
What is Auto Apply? Auto Apply is a feature within Google Ads that allows the platform's artificial intelligence (AI) algorithms to automatically apply recommended changes to your ad campaigns. If you use Google Ads you may have noticed changes being applied to your campaigns. This is done by a Google Ads feature or tool called […]
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Digital Marketing20 Mar 2023
Audience Targeting for Google Ads
Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or showing interest in your brand, product or service. Display ads are visually engaging ads on the Google Display Network. The Google Display Network is a collection of more than 2 […]
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Digital Marketing7 Mar 2023
Transitioning from UA to GA4 for Google Ads
Google Analytics 4 (GA4) is a newer version of Google's web analytics platform that was launched in October 2020. It is designed to provide a comprehensive and advanced view of user behavior across various devices and channels, including offline interactions, mobile apps, and web. In contrast to its predecessor, Universal Analytics (UA), GA4 brings about […]
Read article →3 Feb 2023
Maximising Potential : Integrating GPT-3 Into Your Performance Marketing Campaigns
Over recent months there has been a lot of talk about artificial intelligence. One player in specific has recently made the headlines. Chat GPT-3 launched and has amazed people around the world with it’s capabilities. Along with wowing the world with what it can do Chat GPT-3 has also raised a lot of questions about […]
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Digital Marketing24 Jan 2023
A Guide To Digital Content Ideation
Unlock the Secrets to Unlimited Digital Content Content is king, We all know this. There are many easy and many automated ways to generate content and content is all around us. Emerging technologies threaten to disrupt the status quo and time will tell where tech like GPT Chat fits into the greater ecosystem, but until […]
Read article →CRO7 Oct 2022
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan on doing so, regardless the challenge is always how to take the theory and pull practical insights and knowledge from it that you can apply in your work. To make […]
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