9 Dec 2019
eCommerce – Product Pages – Basic Mobile Best Practice – SEO & UX
eCommerce sites are often a large project and rightly so, eCommerce enabled sites are the easiest way to generate online revenue with minimal overheads. Unfortunately, the delivery of both small or large eCommerce enabled sites is fundamentally compromised by missing the most basic of both Search Engine Optimisation and User Experience best practice. So here's […]
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Paid Media4 Oct 2019
How should you manage SEO campaigns alongside Paid Media campaigns?
A good marketing strategy for any company involves many parts all working together and should be designed to achieve the desired outcome, usually signups and sales. A huge part of the strategy is usually made up of paid media which comes in various shapes and sizes. In this post, we will be looking at strategies […]
Read article →2 Sept 2019
Canonical Tags for SEO, Their Uses and Implementation?
In SEO you may have heard about canonical tags, but what exactly are canonical tags? What do they help us achieve? When should we use them and how? In the article below, we help clear things up for you and give examples of how canonical tags are used. What are the canonical tags? A canonical […]
Read article →2 Sept 2019
The Pros and Cons of WordPress for SEO explained
When it comes to having a website, choosing the right method of development, whether coding or using a CMS (content management system), can be daunting. Careful evaluation is required as there are a lot of factors to consider. As you may know, there are plenty of CMS options such as WordPress, Magento, Webflow, Wix and […]
Read article →29 Jul 2019
Is Your Paid Media Working as Hard As You Are?
Its 99% Likely your Paid Media Campaigns are far from Optimal Digital paid media is like stock trading. You are investing your companies hard-earned money and just a few mistakes can be the difference between extreme success or total failure. Like stock trading, managing and optimising paid campaigns can be complex and is subject to […]
Read article →15 Jul 2019
Integrated Reporting for Performance Marketing
Reporting is Ugly, and Hard Work We have launched an integrated reporting tool set, that pulls data dynamically from a wide range of sources into a simple visual layer. You can have a play here: Google Analytics and many other web stats platforms are great but they all offer too many variables and an overwhelming […]
Read article →10 Jul 2019
How do you know if your SEO Agency is doing a Good Job?
SEO is a buzz word. The key questions previously have been, what is SEO, do companies need it and if so why? Now that SEO has cemented itself as an important component for any business, one of the key questions has now shifted to understanding what to expect from your SEO agency and if they […]
Read article →10 Jul 2019
Conversion Rate Optimisation Best Practices
Before we start talking about the best CRO best practices. Let’s first begin with understanding what Conversion Rate Optimisation is. Conversion Rate Optimisation is a process that involves optimising websites or apps to convert visitors into leads and leads into customers. CRO helps businesses increase the percentage of website visitors to take a desired action […]
Read article →24 Jun 2019
Setting Meaningful Digital KPIs
Well set up Key Performance Indicators (KPI’s) and Targets are key pillars in any digital marketing campaign strategy. It goes without saying, meaningful targets and KPI’s increase your chances of success. Let's take a step back for a moment. What are KPI’s, Targets and Goals? A Key Performance Indicator (KPI) is a metric or a […]
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SEO3 Jun 2019
What is Google Search Console, Why Should You Care?
So, you have launched your website; but it’s now been weeks or even months since you built your site, and the traffic to your website is still not increasing or getting any better; your conversions and online goals are stagnant, and it’s even hard to find your business when you search for it on Google. […]
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Digital Marketing3 Jun 2019
Squeezing More Out of Your Digital Marketing
In May 2019, Algorithm hosted a thought leadership workshop with some of our very own clients as well as some industry experts. We questioned if they were all sure that they are squeezing the most out of their digital marketing efforts. The event kicked off with our Director of Operations, Ashley Watts who ran through […]
Read article →31 May 2019
Content Pillars & Topic Clusters
Every business needs a blog. It’s the ideal tool for marketing yourself, your business, your product, or your service. For many businesses, a blog is also an information portal, educating visitors and introducing them to products and ideas that they would not have been exposed to otherwise. But how can you grow your blog to […]
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