30 May 2019
Google Page Speed Explained
At Algorithm, we have a significant amount of data on each of our client's campaigns. We use this data to guide and drive our SEO strategy and implementation. One of the big trends we have seen over the last 2- 3 months is a strong increase in rankings and exposure in Google of sites that […]
Read article →2 May 2019
Don't Get Lost in the Attribution Hole
We have been asked numerous times over the years by clients to look at their attribution data, with the view of coming up with 1) some meaningful data insights 2) a killer strategy that will transform the clients marketing approach and revenue performance Every time we have tried, we ended up in the same position. […]
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Performance Marketing25 Apr 2019
How We Do What We Do
This year Algorithm turns three, and over the course of the last few years has grown from a team of two to a small agency of 15. During this time our approach to SEO has been refined and improved. x In previous agencies more technical and specialist driven service lines (like SEO) have been hard […]
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Performance Marketing16 Apr 2019
Site Speed Optimisation Explained
A slow website is like being stuck in traffic. You can easily get impatient if nothing is happening and quickly look to your left or right to switch routes. When it comes to websites, that’s how users switch once yours is slow, especially if they’re using a mobile device. According to Southern (2019), ”fifty-four percent […]
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Digital Marketing1 Apr 2019
Are you limiting your career through poor data storytelling?
Data is powerful. The ability to measure every element in the digital space has given marketers more leverage in career-related discussions than ever before – after all, you can easily show the value you bring. But this very same data can also be a curse. The ability to measure everything has given rise to an […]
Read article →SEO25 Mar 2019
SEO 101 – Sitemaps & Robots
What is an XML Sitemap? An XML sitemap (also known as an Extensible Markup Language Sitemap) is a file in simple text format that details all the URLs on a specific website. It includes information on each specific URL, including the importance of the page, when it was last updated and how frequently it is updated […]
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Digital Marketing19 Mar 2019
Digital Performance Methodology Unpacked
The Performance Marketing Ecosystem is our unique methodology to help ensure that a brand has a comprehensive handle on all of its digital marketing efforts. We do this using a combination of software, and digital search experts. Helping you drive more digital revenue by getting all the fundamentals in place. Here's a comprehensive rundown of […]
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Digital Marketing12 Mar 2019
You are wasting your Marketing Budget, here's why
In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. Considering the number of channels now available to market we suspect this percentage will continue to increase. Content Creation & Design Search Engine Optimisation Data & Analytics Google Advertising Facebook […]
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Performance Marketing19 Feb 2019
Practical Content Audits That Immediately Improve Your Websites Traffic & User Experience
Building a website, small medium or large is a long and hard task. And let’s face it, once done we don’t very often look back and optimise the content that we spent 1,000s of hours creating. We ignore this vital aspect of digital marketing because it’s overwhelming. The tragedy is that on-site content optmisation is one of […]
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SEO30 Jan 2019
Are you doing Social Media the wrong way round?
Why social media content should live on-site not just on Facebook & Instagram Brands and agencies spend countless hours creating beautifully crafted social media posts (some not so beautiful) for Facebook & Instagram, but are missing a vital component of digital marketing in the process. Largely the process adopted by brands and agencies is as […]
Read article →22 Jun 2018
Artificial Intelligence’s Impact on your SEO Strategy
Does your SEO strategy meet the needs of artificial intelligence bots? SEO specialists should always be reading and learning to know how to effectively plan for algorithm updates. When you search for something using the Google search engine, the results displayed will consider 3 main factors; Your location Your search history And what other users […]
Read article →23 May 2018
GDPR :: What South African companies should know?
GDPR :: What South African companies should know? GDPR (also known as the General Data Protection Regulation) is a new European framework for data protection laws. It gives people greater protection and rights and control over how data is being used. The new European framework is set to go into effect on May 25th, 2018 […]
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