SEO30 Aug 2021
Internal Linking SEO Best Practice
Before your content can rank, it needs to be crawled and indexed by search engines. Google discovers your posts and pages best when they are connected to somewhere on the web. Internal links additionally connect your content and give Google a clue of the nature of your site. Internal links can build up a hierarchy […]
Read article →26 Jul 2021
The Anatomy of A Great SEO Site Structure
Creating a website for your business is an essential element for any legitimate business in our day and age. For most of your clients, it will be the first interaction and impression they will have of your business. This is why, in most cases, people get carried away with the visual and aesthetic elements of […]
Read article →31 May 2021
SEO Site Relaunch Checklist
How Often Should You Change Your Website? The general rule of thumb is to relaunch your website every three to five years before it starts looking dated. If you find yourself in cutting edge industries like technology, digital marketing, fashion or design you may need to refresh your website's look and feel every two years. […]
Read article →
Digital Marketing21 Apr 2021
Performance Marketing : Google Responsive Display
Google Responsive Display Ads Let us start with the basics, what are Google Responsive Display ads? Well here is an example ad below… Gone are the days when you have to create multiple image ads in varying sizes, that is why they are called RESPONSIVE display ads. The new format enables you to load just […]
Read article →
Paid Media23 Mar 2021
Writing For SEO -The Dos and Don'ts
Writing For SEO -The Dos and Don'ts Writing for SEO is the same as writing any regular piece of content right? Wrong. There are some similarities, but SEO copywriting is a different kind of art form. While normal content writing is more focused on attracting, engaging, and converting leads, SEO writing focuses more on creating […]
Read article →
Digital Marketing23 Mar 2021
3 FREE e-Books – No Subscription Required
What is Digital Performance Marketing? Why should a business owner care? In this FREE e-Book, we try and keep things at a high level, so that you have a broad understanding of what Performance Marketing is. Plus an understanding of the key principles that will enable you to manage successful online campaigns. Download your FREE […]
Read article →
Paid Media19 Mar 2021
Performance Marketing : Google Shopping Fundamentals
Google Shopping Fundamentals Let us start with the basics, what are shopping ads, well these guys here… They appear on Google when you are searching for a product that can be purchased on any number of e-commerce websites. So I guess the obvious place to start, is how do advertisers (websites) get their product to […]
Read article →
SEO12 Mar 2021
Getting to Grips with SEO : the learnings of an SEO Intern
So, what does an SEO Intern get up to? Well, hi, I am Tebogo Motha an Algorithm Agency SEO Intern as of November 2020. As a young individual stepping into the world of Performance Marketing (specifically Search Engine Optimisation), I’ve always wanted to be involved in a company that seeks to leave a mark in […]
Read article →
Paid Media26 Jan 2021
Performance Marketing : Google Merchant Centre : Product Feeds
Google Merchant Centre: Product Feeds We touched on the basics of the Google Ads platform in our last blog. As described some of the campaign types within the platform require a product feed in order to dynamically serve ads that are more relevant and targeted to your website users. By this, we mean ad types […]
Read article →20 Jan 2021
Performance Marketing : The Google Ads Stack
Google Ads in Simple Terms Google offers a great set of tools to set up, run, manage and optimise marketing campaigns. From beginner to advanced users, there are plenty of options, campaign types, and objectives to choose from. This is partly the problem. Too many choices, too many different campaign objectives. So, it’s easy to […]
Read article →16 Jan 2021
The Importance of a Solid Keyword Strategy
Keyword planning and strategy go a long way. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis enim eleifend lectus. Nullam dapibus netus feugiat curae curabitur curae fringilla porttitor quam iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam lacinia […]
Read article →
Digital Marketing2 Jul 2020
Why a Custom Alert Tool Could Save You From Losing Significant Online Revenue
One of the often praised aspects of digital marketing is the ability to track almost any action or behaviour on your website. This is hugely powerful and we quickly come to rely on the data available to us. But what happens when something goes wrong? What if your tracking breaks and you only realise a […]
Read article →Showing 85-96 of 148 posts