Digital Marketing20 Jun 2022
The Power Of Server Side Tracking for Analytics
As digital marketers, we rely on the web analytics data we collect to inform our strategies, measure the success of what we do, and identify opportunities to improve the user’s experience on our websites. The industry has seen a change over the last few years, with increased legislation, regulation and expectations related to user privacy, […]
Read article →
Digital Marketing23 May 2022
Using Social Media To Boost Organic Search Results
Let’s break down how social media helps with an SEO strategy. Picture this equation throughout this article. Equation: More Social Visibility = More Links = Higher Rankings. Makes sense, right? What is SEO (Search Engine Optimisation)? The process of optimising a website to gain free, organic, editorial or natural search results through which leads to […]
Read article →26 Apr 2022
SEO Think Content Clusters Not Keywords
Marketers need to start preparing for changes in how search engines rank content. Content clustering will become more important than using individual keywords. By creating clusters of related content around a central topic, you can improve your chances of ranking higher in search results. This can help improve your website's search engine ranking for certain […]
Read article →26 Apr 2022
How To Conduct An SEO Backlink Audit?
Backlinks play a major part in Google's search engine ranking algorithm. It is vital to research what type of websites are linking to your website, and if these sites are reputable. If you want to be sure that your SEO campaign is successful, you need to make sure you get quality backlinks from trustworthy sites. […]
Read article →
SEO4 Apr 2022
Local SEO Best Practice
If you want people to find your business online, you need to make sure that your website is optimized for local search. According to a recent study, 46% of all searches on Google are local. This means that people are using the search engine to find businesses and services in their area. The study also […]
Read article →
Digital Marketing10 Mar 2022
The Impact Of Machine Learning on SEO
WARNING: This post was written by AL the Algorithm AI and Machine Learning Content Bot. It's still a little rough, but you can see the way the future is heading. #robots Machine learning and artificial intelligence are two of the most talked-about topics in the tech world right now. And for good reason – these […]
Read article →
SEO1 Mar 2022
Schema Mark Up for eCommerce
SEO for eCommerce sites can be frustrating at times. This is mainly because there are normally a large volume of products to be optimised, and how you do it impacts your website’s SEO performance and also impacts your work-flow/efficiency. Schema, also known as Structured Data can help search engines and users to identify your website, […]
Read article →
SEO28 Feb 2022
SEO Best Practice For Video Content
Video content is becoming more popular as a marketing tool. If done correctly, optimised videos can give your viewers the best experience possible and increase your conversions. Videos are one of the most powerful tools on the internet. YouTube is the second most used search engine after the main Google search engine. This indicates how […]
Read article →
Digital Marketing24 Feb 2022
How To Optimise Google Ads Campaigns & Keywords
When managing Google campaigns, it has never been easier to rely on Google to auto-optimise campaigns. the new Google auto-apply AI led optimisation is very impressive, but there’s a problem. This problem is not new, since the “day-dot” many people could set up campaigns but very few able to optmise campaigns for greater return or […]
Read article →
Digital Marketing7 Sept 2021
UK Insurance Sector – Market Share Analysis
Welcome to the Algorithm UK Market Share Analysis (August 2021). Who is winning the digital search marketing war in the UK insurance sector? Find out in our UK Market Share Analysis. Regardless of your sector, Algorithm can help you identify gaps & opportunities to help you beat your online competition. Check our UK insurance sector […]
Read article →
SEO6 Sept 2021
Great SEO Titles & Page Meta Descriptions
Title tags and descriptions fundamentally influence your click-through rate from organic search (SEO). A perfect title and description can lead to an increase in clicks and engagement, but weak ones will get you unqualified leads and a high bounce rate. Let’s explore how good SEO titles and meta descriptions are generated using SEO fundamentals such […]
Read article →31 Aug 2021
Key Technical SEO Issues Explained
SEO is a game of so many moving parts. It is not just about making your website look pretty for users. There is a multitude of different factors that influence the success of your website. Among these factors, there are three key technical SEO issues: indexation, content and page speed. We will discuss each of […]
Read article →Showing 73-84 of 148 posts