Audience Targeting for Google Ads
Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or … Read More
Transitioning from UA to GA4 for Google Ads
Google Analytics 4 (GA4) is a newer version of Google’s web analytics platform that was launched in October 2020. It is designed to provide a … Read More
Value Based Bidding For Google Ads – Performance Marketing
Value-based bidding is a bidding strategy in Google Ads that allows advertisers to set bids based on the estimated monetary value of conversions or other … Read More
Maximising Potential : Integrating GPT-3 Into Your Performance Marketing Campaigns
Over recent months there has been a lot of talk about artificial intelligence. One player in specific has recently made the headlines. Chat GPT-3 launched … Read More
A Guide To Digital Content Ideation
Unlock the Secrets to Unlimited Digital Content Content is king, We all know this. There are many easy and many automated ways to generate content … Read More
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan … Read More
Simple User Experience Tips For Lead Generation
Sometimes stating the obvious is a very useful exercise to help provide us all with a much-needed reality check. When we expend our energy on … Read More
Your Site Has Been Hacked – What Should You Do Now?
It’s every business owner’s worst nightmare – their website has been hacked. Suddenly, all of your online content is replaced with something offensive, or worse, … Read More
SEO Best Practice for Podcasts
Google has been indexing and trying to understand audio content since mid-2019, which has marked a new territory for podcasts. In this guide we outline … Read More
Lead Scoring For Lead Generation Campaigns
Most businesses spend their marketing budget on generating leads or revenue. When it comes to lead generation campaigns, the objective is very clear, getting the … Read More
