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Practical perspectives on performance marketing, AI, data strategy, and the systems that connect them - written by the team that builds them every day.
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15 May 2017
3 misconceptions about why South African businesses can't be digital in 2017 Over the last 10 years the digital world has transformed how we do business across the globe. Customers expect an online presence and having a highly functioning website and digital presence is often the difference between success and failure. With that said, there […]
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SEO15 May 2017
SEO; also known as Search Engine Optimisation is a word that you can’t stop hearing about when it comes to online business. Search engine optimisation is an investment, a necessity rather than extra expenditure and when implemented correctly, it is the largest driver in web traffic and revenue for business around the world. Now more […]
Read article →11 May 2017
Conversion Rate Optimisation (“CRO”) is a huge part of the diet of work for digital agencies in Europe and the United States and the discipline is still growing fast. Yet in South Africa if you say CRO, people say "CRO what?". So, what is CRO? Put simply, it is a process of testing versions of […]
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SEO25 Apr 2017
Search Engine Optimisation (“SEO”) is still one of the fastest growing forms of online marketing and because of that, SEO companies have boomed overnight, leaving the customer to try and find a "needle in a haystack", in terms of reputation and quality. SEO has become the most effective form of online marketing to reach your […]
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