SEO2 May 2023
Winning International SEO Strategies
What is International SEO? International SEO is the process of optimising websites to target audiences in different countries and languages. This part of SEO includes looking at crucial aspects such as technical, on-page, and off-page optimisation strategies to ensure that a website ranks well in search engines and is easily discoverable by audiences in different […]
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Digital Marketing31 Mar 2023
Dealing With Auto Apply In Google Ads
What is Auto Apply? Auto Apply is a feature within Google Ads that allows the platform's artificial intelligence (AI) algorithms to automatically apply recommended changes to your ad campaigns. If you use Google Ads you may have noticed changes being applied to your campaigns. This is done by a Google Ads feature or tool called […]
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Digital Marketing20 Mar 2023
Audience Targeting for Google Ads
Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or showing interest in your brand, product or service. Display ads are visually engaging ads on the Google Display Network. The Google Display Network is a collection of more than 2 […]
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Digital Marketing7 Mar 2023
Transitioning from UA to GA4 for Google Ads
Google Analytics 4 (GA4) is a newer version of Google's web analytics platform that was launched in October 2020. It is designed to provide a comprehensive and advanced view of user behavior across various devices and channels, including offline interactions, mobile apps, and web. In contrast to its predecessor, Universal Analytics (UA), GA4 brings about […]
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Paid Media10 Feb 2023
Value Based Bidding For Google Ads – Performance Marketing
Value-based bidding is a bidding strategy in Google Ads that allows advertisers to set bids based on the estimated monetary value of conversions or other valuable actions on their website. Why is this important? Because not every customer or potential customer has the same value to your business: The goal is to maximize the return […]
Read article →3 Feb 2023
Maximising Potential : Integrating GPT-3 Into Your Performance Marketing Campaigns
Over recent months there has been a lot of talk about artificial intelligence. One player in specific has recently made the headlines. Chat GPT-3 launched and has amazed people around the world with it’s capabilities. Along with wowing the world with what it can do Chat GPT-3 has also raised a lot of questions about […]
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Digital Marketing24 Jan 2023
A Guide To Digital Content Ideation
Unlock the Secrets to Unlimited Digital Content Content is king, We all know this. There are many easy and many automated ways to generate content and content is all around us. Emerging technologies threaten to disrupt the status quo and time will tell where tech like GPT Chat fits into the greater ecosystem, but until […]
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CRO7 Oct 2022
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan on doing so, regardless the challenge is always how to take the theory and pull practical insights and knowledge from it that you can apply in your work. To make […]
Read article →6 Sept 2022
Simple User Experience Tips For Lead Generation
Sometimes stating the obvious is a very useful exercise to help provide us all with a much-needed reality check. When we expend our energy on building a website for our business it is of course with the objective of generating quality leads from any traffic that we attract. The issue, in many cases, is that […]
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Digital Marketing10 Aug 2022
Your Site Has Been Hacked – What Should You Do Now?
It's every business owner's worst nightmare – their website has been hacked. Suddenly, all of your online content is replaced with something offensive, or worse, your entire site is taken offline. What do you do now? In this blog post, we'll outline some steps that you can take to mitigate the damage and protect your […]
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Digital Marketing5 Jul 2022
SEO Best Practice for Podcasts
Google has been indexing and trying to understand audio content since mid-2019, which has marked a new territory for podcasts. In this guide we outline the best practice for Organic Search and podcast content. Choosing A Platform One of the biggest and hardest decisions will be which podcast hosting platform to use. The top four […]
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Digital Marketing24 Jun 2022
Lead Scoring For Lead Generation Campaigns
Most businesses spend their marketing budget on generating leads or revenue. When it comes to lead generation campaigns, the objective is very clear, getting the right target audience to engage with your brand and sales team, to hopefully convert into a revenue-generating client. The problem is trying to identify what is a good lead or […]
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