SEO30 Jun 2020
What are the key SEO elements of planning for a Website Relaunch?
From time to time websites get to change or revamp brand colours, product structuring, or even the functionality of the website. The normal aim is to design a website that’s a little more mobile-friendly, more functionality, more products and services offered or even all those features combined. Businesses tend to adapt due to changes from […]
Read article →19 Jun 2020
Google Analytics UTM Tracking Explained
A key component to a marketer's arsenal is the ability to measure the success if their campaigns and marketing activities and optimise accordingly. Tools such as Google Analytics provide important insight to traffic driving activities, but by default might not give you the level of detail required to prove exactly what is and isn't working. […]
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Digital Marketing28 May 2020
The most Useful SEO Software in 2020
Here is our list of the most useful SEO tools and software: Google Analytics Google Analytics a free digital analytics tool, and is available free to anyone wanting to use it. It is by far the most useful tool in this list and gives you answers to almost any question that you have about your […]
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Digital Marketing28 May 2020
eCommerce: Margin Based Reporting Make More Profit
The success of any eCommerce website relies heavily on the data we collect and how we use that data to improve performance. Google Analytics and other digital analytics solutions have given us the ability to easily collect sales data and tie this back to specific marketing activity or on-site behaviour. However, these tools generally don't […]
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SEO27 May 2020
How to destroy your eCommerce competitors without spending more
Ecommerce has always been a competitive landscape. There are many factors to consider and optimise for. From what platform to chose to logistics and warehousing. One of the most important aspects to consider is how to drive visitors to your online store. There are numerous strategies and tactics for doing this and these have been […]
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SEO30 Apr 2020
Why Keyword Rankings Are Not So Important
A good SEO strategy for any company involves many parts all working together and a huge part of the strategy is should be measurement. So what should we be tracking and how will we know when we are succeeding? In this post we will be looking at the role of keywords in a modern SEO […]
Read article →SEO30 Mar 2020
eCommerce: Data Reporting & Best Practice
Any eCommerce website should be collecting online sales data, giving insight into the number of transactions, total revenue and conversion rate. Trended over time, this data is extremely useful. But quite often, eCommerce data being collected isn't used to its full potential. Google Analytics' Enhanced eCommerce tracking allows for comprehensive data collection related to online […]
Read article →SEO19 Mar 2020
Weather COVID 19 with a Savvy Digital Strategy
By now there is no denying the impact that COVID 19 will have on South Africa and the World. We are all looking to the safety of our families, friends, staff and colleagues and trying to ensure we navigate through this period with as little long term impact to our lives and businesses as possible. […]
Read article →2 Mar 2020
What are Hreflang Tags?
An Hreflang is an HTML attribute that is used to tell search engines about the specific language and geographical targeting of your webpages. For websites with multiple versions of a page, served in different languages, hreflang tags are a way of telling Google to serve the correct version of your content to users in different […]
Read article →CRO27 Feb 2020
eCommerce – Conversion Rate Testing
The continuous improvement cycle of split testing on websites has always been the most neglected tactics, that rarely gets deployed marketeers and agencies. The value of increasing conversion rates to get more people through the funnel should be a priority, especially for eCommerce websites. One of the issues is having a plan of tests, to […]
Read article →18 Dec 2019
What is Microsoft Power BI?
Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different data sources. This helps break down and simplify data into a visual report or dashboard. This tool also provides business intelligence capabilities, where data can be transformed and manipulated. Visual […]
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Performance Marketing13 Dec 2019
eCommerce – Home Pages – Basic Mobile Best Practice – SEO & UX
The homepage of any eCommerce site will always be one of the most important pages on your website. It's like the front cover of your product catalogue, where you have one chance to show the range and depth of your product offering and entice users into taking a shopping journey. So here's our guide to […]
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